Automotive

World’s first PORSCHE NOW pop-up store opens in Richmond, B.C.

FOR IMMEDIATE RELEASE

September 17, 2019 (Richmond, B.C.) – The doors to the first-ever Porsche Now pop-up store officially opened today in Richmond, British Columbia, offering Porsche fans and owners a new one-of-a-kind Porsche brand experience unlike anywhere else in the world.

Located in Richmond’s Aberdeen Square, Porsche Now Richmond is the first retail outlet in the world to showcase the new Porsche Now design concept which was recently introduced by Porsche AG in Stuttgart, Germany. The state-of-the-art pop-up store is also the first collaboration between auto giants, OpenRoad Auto Group and the Dilawri Group of Companies ahead of their new flagship dealership, Porsche Centre Richmond, which is currently under construction and scheduled to open in late 2020 in the Richmond Auto Mall.

“We’re driven by the desire to fuel Porsche passion by exceeding our customers’ expectations with extraordinary and memorable Porsche experiences in and outside of our dealerships,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re thrilled to partner with Porsche Canada and Dilawri Group to deliver on that promise with an enhanced customer experience at the new Porsche Now Richmond.”

“We are very excited to represent the Porsche brand in the Richmond market under the newPorsche Now concept,” said Ajay Dilawri, president of Dilawri Group of Companies. “We have endless passion for this brand and are committed to ensuring that we offer a great experience to our customers in all aspects of our business, and look forward to developing this new concept with our Porsche Canada and OpenRoad partners.”

Porsche Now Richmond is a new home for Porsche in Metro Vancouver, and provides customers with an intimate and interactive Porsche sales environment, as well as a convenient service drop off location. The new retail concept features an array of amenities with a design centre offering Porsche Exclusive Manufaktur items where customers can custom build their own Porsche in a configuration lounge based on their individual bespoke preferences. There is also a Porsche AR Augmented Reality visualizer for clients to experience their dream Porsche any time, everywhere.

The new Porsche Now Richmond is the only location in Canada to offer a Porsche Design shop, featuring an exclusive lifestyle brand of puristic design and products in the areas of sportswear and fashion, timepieces, eyewear, electronics, and bags and luggage.

At Porsche Now Richmond, modern design, technology and art are combined to produce a truly captivating customer experience. One entrance of the pop-up store features an endless mirror room and a custom children's Porsche 911 Carrera art piece symbolizing endless opportunities. The store will also showcase rotating exhibitions by local artists with a permanent feature wall that is a graffiti-style mural commissioned by local Chinese-Canadian designer and graffiti artist, Carson Ting. The mural represents Ting’s dynamic vision of the Porsche brand as well as Richmond’s deep heritage as B.C.’s most culturally diverse community. Customers can also experience unique in-store Porsche 3D mapping and interactive images projected onto the showroom vehicles to animate and bring each vehicle to life.

The opening of Porsche Now Richmond comes on the heels of the launch of the 2020 Porsche 911 during recent events at both OpenRoad’s Porsche Centre Langley and Dilawri’s Porsche Centre Vancouver. It is the 8th generation of the iconic Porsche 911 sports car.

Porsche Now Richmond is open daily except Sundays at 8060 Cambie Road in Richmond. For more information, visit PorscheRichmond.ca and follow Porsche Now Richmond on Facebook or Instagram.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,500 associates representing 21 quality automotive brands at 32 full-service retail locations, including 25 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. With a focus on transparent and innovative business practices, OpenRoad associates are empowered in their roles in order to establish lifelong relationships with car owners. The company’s corporate philosophy is rooted in Unlimited Possibilities Ahead for their clients, their associates and partners. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

ABOUT DILAWRI GROUP OF COMPANIES
Dilawri Group of Companies is Canada's largest automotive group with 72 franchised dealerships representing 30 automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and British Columbia. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership. For more information, visit dilawri.ca.

MEDIA CONTACT
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

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Rolls-Royce Motor Cars Vancouver to publicly debut the ROLLS-ROYCE CULLINAN for the first time in Western Canada during Luxury & Supercar Weekend, September 8 & 9th

VANCOUVER, B.C. (September 4, 2018) – Rolls-Royce Motor Cars Vancouver, part of OpenRoad Auto Group, will publicly debut the luxury auto maker’s most anticipated new model of all time, the Rolls-Royce Cullinan during Luxury & Supercar Weekend, September 8 and 9th at VanDusen Botanical Garden. Select media are being invited to preview the event on September 7th from 11:30 to 1:30 pm. Interviews will be available with Steven Wu, Rolls-Royce Motor Cars Vancouver Brand Manager in Mandarin and English at 12:00 PM. 

The Cullinan is Rolls-Royce like never seen before. The Rolls-Royce Cullinan is Rolls-Royce Motor Cars’ first foray into the luxury sport utility and is considered the most significant new model in the brand’s century long heritage. The elegant Cullinan SUV offers uncompromised luxury by adapting Rolls-Royce’s signature Architecture of Luxury design into a versatile, family oriented, super-luxury SUV with a host of bespoke features. The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’ 

In May 2018, OpenRoad Auto Group opened the new Rolls-Royce Motor Cars Vancouver dealership located at 1809 West 5th Avenue on Vancouver’s west side which replaces the former dealership located just a few blocks away. The 4,500 square foot, two level luxury automotive retail centre offers an elegant showroom featuring high end finishes, premium architectural details and space for up to six Rolls-Royce models. The new dealership is currently the only stand-alone Rolls-Royce dealership in Canada. All other Canadian stores combine Rolls-Royce with other luxury car brands like Karma or Lamborghini.

Rolls-Royce Motor Cars Vancouver is currently the top Canadian volume dealer and one of the top selling Rolls-Royce dealerships in the world. OpenRoad Auto Group acquired the Vancouver Rolls-Royce retail store in 2014, and just last year purchased a second Rolls-Royce dealership in Bellevue, Washington along with an established Bentley and Lamborghini retail facility. 

Visit the Rolls-Royce Motor Cars Press Club at press.rolls-roycemotorcars.com for the full Cullinan press kit. For details about Rolls-Royce Motor Cars Vancouver, visit rolls-roycemotorcars-vancouver.com. For more information about the 2018 Luxury & Supercar Weekend, visit luxurysupercar.com

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com.

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OPENROAD AUTO GROUP APPOINTED FIRST RETAIL LOCATION FOR MCLAREN AUTOMOTIVE IN THE PACIFIC NORTHWEST

Richmond, B.C. (June 13, 2018) – OpenRoad Auto Group, B.C.'s largest automotive retail group is proudly announcing the addition of McLaren Automotive, the British creator of luxury sports cars and super cars, to its already impressive luxury vehicle roster. OpenRoad Auto Group is now the only retail partner for McLaren Automotive in the Pacific Northwest of the United States. OpenRoad recently acquired Bentley, Lamborghini, Ferrari and Rolls-Royce Motor Cars in Bellevue, Washington making this the company's fourth U.S. brand and the company's 22nd dealership. 

The expansion of its North America area retail network in the greater Seattle area reinforces the strong connection between the brand’s high-performance vehicles and technology.
“We are delighted to be representing McLaren Automotive in this very important market in North America,” added Christian Chia, President and CEO at OpenRoad Auto Group and McLaren Bellevue. “The building work to deliver the facility is underway and once complete, it will be a flagship dealership befitting the McLaren brand. Our interim facility will allow us to serve current customers and followers of McLaren and welcome those who have not yet had the opportunity to experience McLaren products first hand.”

McLaren Bellevue will eventually be based at a brand-new, luxurious facility which will break ground this summer. Once complete, the state-of-the-art showroom will feature the latest visual identity of the iconic British brand, together with a spacious display area and a dedicated workshop facility. In the meantime, McLaren customers and fans in the region are encouraged to visit the temporary, showroom located at 1882 136th Place Northeast, Bellevue, Washington. 

“Our deep base of both existing customers and potential customers makes Seattle and the Pacific Northwest a natural choice for McLaren’s newest North American dealership,” said Mark Maakestad, General Manager at McLaren of Bellevue. We’re thrilled to be able to provide a localized point of sales and service experience so that the region’s supercar owners are spending minimized time away from their vehicles.”

Having previously developed iconic cars including the McLaren F1, McLaren Automotive was founded as an independent global car company in 2010. The British manufacturer of luxury, high-performance sports cars develops and utilizes technology and learnings from five decades of race-winning success.

For more information about McLaren Bellevue, please visit mclarenbellevue.com.

About OpenRoad Bellevue
OpenRoad’s Bellevue showroom is the only place for Washington, Oregon, Idaho and Montana luxury car owners, both current and aspiring, to purchase new Lamborghini, Bentley, Roll-Royce and McLaren models. These exotic vehicles are 100-percent customizable to the owners’ requests. Whether seeking an interior the color of a specific article of clothing, or a dashboard displaying artwork from their favorite photographer, Bentley, Lamborghini, or Rolls-Royce owners are able to customize their vehicles to fit their wants, needs and lifestyle.

About McLaren Automotive
McLaren Automotive is a creator of luxury, high-performance sports cars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fiber chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fiber chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hyper-car, the McLaren P1™. Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids. 2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna. To support the development, engineering and manufacture of its range of innovative sports cars and supercars, McLaren Automotive partners with world-leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

About OpenRoad Auto Group
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,100 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com

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Media Contact:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

 

OpenRoad Auto Group acquires Mercedes-Benz Surrey

May 30, 2018 (Surrey, B.C.) – OpenRoad Auto Group, B.C.’s largest automotive retail group, is pleased to announce the acquisition of Mercedes-Benz Surrey. This newest addition to the OpenRoad family is the company’s first Mercedes-Benz store.

Formerly owned by Silverstar MB Inc, Mercedes-Benz Surrey first opened in 1999 on Fraser Highway and later moved to its current location at 15508 104 Avenue in Surrey in 2002.

“Mercedes-Benz Canada is delighted to welcome Christian Chia from the OpenRoad Auto Group to our family of retailers," said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. "I’d like to take this opportunity to thank George Taubenfligel for the 18 years he was Dealer Principal of SilverStar MB. With the support of a strong team already in place, I am confident that Christian and Mercedes-Benz Surrey will continue to experience sustained success and growth.”

“Mercedes-Benz has always been an aspirational brand for us, so to be able to partner with Mercedes-Benz Canada to represent one of the most premium automotive companies in the world is a very exciting opportunity for us,” said Christian Chia, President and CEO of OpenRoad Auto Group.

The sales and service team from Silverstar MB will now be led by seasoned automotive professional, Jeremy Schaab as the incoming General Manager of the newly named Mercedes-Benz Surrey.

OpenRoad is excited to announce that it will provide enhanced valet service throughout Surrey and White Rock. The company will also introduce its signature Club OpenRoad loyalty plan to Mercedes-Benz Surrey, a program that offers exclusive perks and will allow customers to apply points earned through servicing towards the purchase of future new Mercedes-Benz vehicles. 

For more information about Mercedes-Benz Surrey, visit www.mercedes-benz-surrey.ca

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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Rolls-Royce Motor Cars Vancouver, an OpenRoad Auto Group dealer, hosts the North American debut for the Rolls-Royce Cullinan

FOR IMMEDIATE RELEASE

Rolls-Royce Motor Cars Vancouver, an OpenRoad Auto Group dealer, hosts the North American debut for the Rolls-Royce Cullinan

VANCOUVER, B.C. (May 17, 2018) – Rolls-Royce Motor Cars Vancouver, part of OpenRoad Auto Group, marked the official grand opening of the venerable brand’s new Vancouver showroom, Canada’s first stand-alone Rolls-Royce retail facility. The official unveiling of the luxury auto maker’s most anticipated new model of all time - the Rolls-Royce Cullinan took place during exclusive events for both media and clients, marking the first time the luxury auto maker has held a new model debut in Canada.

“Cullinan will be a game-changer for Rolls-Royce, especially in Canada providing our clients with the ultimate in luxury and a totally capable all-wheel drive vehicle. Our customers expect to go everywhere in luxury and they have demanded a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car,” said Pedro Mota, President of Rolls-Royce Motor Cars Americas. “The new showroom and facilities at Rolls-Royce Motor Cars Vancouver showcase the way we interact with our clients, in a luxurious and exclusive setting,” added Mota.

OpenRoad Auto Group’s new Rolls-Royce Motor Cars Vancouver is located at 1809 West 5th Avenue on Vancouver’s west side and replaces the former dealership located just a few blocks away. The 4,500 square foot, two level luxury automotive retail centre offers an elegant showroom featuring high-end finishes, premium architectural details and space for up to six Rolls-Royce models. The new dealership is currently the only stand-alone Rolls-Royce dealership in Canada. All other Canadian stores combine Rolls-Royce with other luxury car brands like Karma or Lamborghini.

“It’s an honor to partner with Rolls-Royce Motor Cars for the North American debut of the much-anticipated Rolls-Royce Cullinan while celebrating the official opening of our stunning new dealership,” said Christian Chia, President & CEO of OpenRoad Auto Group. “To host such a significant launch for one of the best automotive brands in the world is a true reflection of the strength of the Vancouver market and our relationship with Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars Vancouver is currently the top Canadian volume dealer and one of the top-selling Rolls-Royce dealerships in the world. OpenRoad Auto Group acquired the Vancouver Rolls-Royce retail store in 2014, and just last year purchased a second Rolls-Royce dealership in Bellevue, Washington along with an established Bentley and Lamborghini retail facility.

Authentic Rolls-Royce engineering – everywhere
Key to the creation of the Rolls-Royce Cullinan SUV was the Architecture of Luxury – Rolls-Royce’s proprietary all-aluminum architecture. The Architecture of Luxury really comes into its own in creating Cullinan. The engineering team behind Cullinan adapted the Architecture of Luxury to the design template of a high-bodied car laid down by Giles Taylor and his design team thanks to its innate adaptability. It was designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap. 

“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road behaviour in the SUV sector.” The integration of new technologies into the architecture was key to ensuring the fundamental quality of Cullinan as Effortless, Everywhere.

The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’

Designing a force of nature
“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “The label SUV
is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box all-terrain high-bodied car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”

Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs. The first “three-box” offer in the SUV-sector, Cullinan offers individual seating configuration where customers have the option of a unique glass partition wall that creates a distinct environment for passengers, separated from the luggage compartment. The most practical of Rolls-Royces, Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today. Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and multiple options for a ‘Bespoke Recreation Module.’

The Rolls-Royce Cullinan is Rolls-Royce as never before seen. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

Visit the Rolls-Royce Motor Cars Press Club at www.press.rolls-roycemotorcars.com for the full Cullinan press kit. For details about Rolls-Royce Motor Cars Vancouver, visit www.rolls-roycemotorcars-vancouver.com.  Event photos are available by request.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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