NOVEMBER 22, 2018 (Vancouver, B.C.) – Christian Chia, CEO of OpenRoad Auto Group, B.C.’s largest automotive retail group, unveiled the new dawn of driving today with the launch of PORTFOLIO by OpenRoad, Canada’s first all-inclusive, multi-brand luxury car subscription service offering consumers the freedom to experience luxury on their own terms.
As of today, Metro Vancouver car enthusiasts can sign up for the application-based subscription program and drive up to four new luxury cars per month from brands like Porsche, Land Rover, Jaguar, Lexus, Mercedes-Benz, BMW, Genesis, Infiniti and Audi for one flat monthly fee. The service makes it easier than ever to get behind the wheel of your dream car. Each PORTFOLIO subscription includes comprehensive vehicle insurance, maintenance, pick-up and delivery through a 24-hour concierge service.
With the launch of PORTFOLIO, Canadians will finally have a luxury car subscription that offers variety and a flexible premium driving experience that suits their changing needs and desires on a monthly basis – all with a simple swipe on their smartphone.
“These days consumers are seeking more variety in their driving experience beyond the traditional car ownership model,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re excited to be able to offer a new option that will be attractive to a growing consumer segment - one that delivers more convenience, a lower level of commitment, and flexible access to more dream cars, more often.”
Unlike other Canadian car subscription services, PORTFOLIO is the only all-inclusive, multi-brand car subscription to offer a line up of 25 new model cars, representing over nine different luxury brands. In addition, PORTFOLIO is the only Canadian monthly car subscription to allow more than one flip per month, accommodating up to four car changes per month. Subscribers can choose from three exclusive packages – $2,499 per month for six months, $2,999 for three months or $3,499 for a month to month subscription. There is also a one-time initiation fee of $750. Drivers must be a minimum of 21 years old and have a clean driving record. The first cars will be delivered as of January 1, 2019.
Reports show that today’s culture of instant gratification and impulse purchases are driving the car subscription service model with many examples of successful programs in the United States and select manufacturer-driven programs in Canada. OpenRoad believes PORTFOLIO will be appealing to luxury car enthusiasts, affluent professionals and business executives, particularly those with client-facing professions.
OpenRoad partnered with Clutch Technologies, a leading software platform provider with a proven track record for helping many U.S. based companies deploy successful car subscription programs. Given the success of the program, the company has plans to expand the service from high end luxury to a mid-level line up of cars by next year.
With the launch of PORTFOLIO, OpenRoad Auto Group proves, once again, that it is a leading Canadian innovator. As B.C.’s largest automotive retail company and a multi-award winning, progressive organization led by CEO, Christian Chia, BC’s 2018 EY Entrepreneur of the Year, OpenRoad has a track record for innovation and is proud to be leading the pack in this new category within the Canadian automotive industry.
For more information about PORTFOLIO, visit PortfoliobyOpenRoad.com or download the application for iPhone and Android. High resolution photos are available in the PORTFOLIO photo gallery online here. Interviews, demonstrations and test drives are available upon request.
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ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 19 quality automotive brands at 26 full-service retail locations, including 23 dealerships and 3 collision centres. dealerships, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com
Tanis Sullivan Communications