THE PACIFIC NORTHWEST’S FIRST MCLAREN AUTOMOTIVE DEALERSHIP CELEBRATED DURING THE MCLAREN BELLEVUE LAUNCH PARTY AT THE DRIVERS CLUB

New state-of-the-art luxury dealership for Bentley Lamborghini McLaren and Rolls-Royce announced during the exclusive event.

Bellevue, WA (December 13, 2018) – OpenRoad Auto Group and close to two hundred guests celebrated the launch of the first McLaren Automotive dealership in the Pacific Northwest during the official launch party for McLaren Bellevue at the Drivers Club on December 12th. The exclusive event coincided with the unveiling of plans for a new state-of-the art luxury dealership for Bentley, Lamborghini, McLaren and Rolls-Royce Motor Cars in Bellevue, Washington. The announcement comes on the heels of the recent acquisition of all four automotive brands by OpenRoad Auto Group and reinforces the company’s position as a leading automotive dealership group.

“We’re delighted to be able to bring McLaren to this very important market in North America for the first time,” said Christian Chia, CEO at OpenRoad Auto Group and owner of Bentley Lamborghini McLaren and Rolls-Royce Bellevue. “We’re also pleased to announce plans for a new dealership in Bellevue that will not only house McLaren, but also Lamborghini, Bentley and Rolls-Royce Motor Cars. The facility is expected to become a destination for owners and enthusiasts of all four luxury supercar brands and a flagship dealership in the Pacific Northwest.”

OpenRoad will be breaking ground on the new site for Bentley Lamborghini McLaren and Rolls-Royce Motors Cars of Bellevue in early 2019 with plans to open the new dealership in the late summer of 2020. The 3.6-acre site located at 13617 NE 20th Street will soon be the home of a 22,000 square foot sales and service centre that will include 23 service and detail bays, a large luxurious showroom and customer lounge, plus an additional 10,000 square feet of flex space for special events. Until the new dealership is complete, customers of McLaren, Lamborghini, Bentley and Rolls-Royce are encouraged to visit the temporary showroom located at 1882 136th Place Northeast in Bellevue.

The McLaren Bellevue launch party was hosted at the new Drivers Club in Redmond, an exclusive social club that offers vehicle storage and management. Guests were treated to curated experiences from nearly every edge of the world with performances from a violinist-extremist from Alaska, dishes from the Pacific Northwest and Asia by Ascend Prime Steak & Sushi, delights from Canada's culinary Olympian, décor from Florida, and most importantly spectacular cars from the UK. For more information about McLaren Bellevue, please visit McLarenBellevue.com

High resolution photos available upon request.

About OpenRoad Bellevue

OpenRoad’s Bellevue showroom is the only place for Washington, Oregon, Idaho and Montana luxury car owners, both current and aspiring, to purchase new Bentley, Lamborghini, McLaren and Roll-Royce Motor Cars models. These exotic vehicles are 100-percent customizable to the owners’ requests. Whether seeking an interior the color of a specific article of clothing, or a dashboard displaying artwork from their favorite photographer, Bentley, Lamborghini, McLaren or Rolls-Royce owners are able to customize their vehicles to fit their wants, needs and lifestyle. Visit all OpenRoad’s Bellevue dealerships online at BentleyofBellevue.com LamborghiniofBellevue.com McLarenBellevue.com and Rolls-RoyceBellevue.com.

About McLaren Automotive

McLaren Automotive is a creator of luxury, high-performance sports cars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fiber chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fiber chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hyper-car, the McLaren P1™. Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids. 2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna. To support the development, engineering and manufacture of its range of innovative sports cars and supercars, McLaren Automotive partners with world-leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille. cars.mclaren.com

About OpenRoad Auto Group

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 20 quality automotive brands at 27 full-service retail locations, including 23 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. OpenRoadAutoGroup.com

MEDIA CONTACT:

Tanis Sullivan

Tanis Sullivan Communications

604-230-8008

tanis@tanissullivan.com

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OpenRoad Auto Group unveils the new dawn of driving with launch of PORTFOLIO, Canada’s first all-inclusive, multi-brand luxury car subscription service.

NOVEMBER 22, 2018 (Vancouver, B.C.) – Christian Chia, CEO of OpenRoad Auto Group, B.C.’s largest automotive retail group, unveiled the new dawn of driving today with the launch of PORTFOLIO by OpenRoad, Canada’s first all-inclusive, multi-brand luxury car subscription service offering consumers the freedom to experience luxury on their own terms.

As of today, Metro Vancouver car enthusiasts can sign up for the application-based subscription program and drive up to four new luxury cars per month from brands like Porsche, Land Rover, Jaguar, Lexus, Mercedes-Benz, BMW, Genesis, Infiniti and Audi for one flat monthly fee. The service makes it easier than ever to get behind the wheel of your dream car. Each PORTFOLIO subscription includes comprehensive vehicle insurance, maintenance, pick-up and delivery through a 24-hour concierge service.

With the launch of PORTFOLIO, Canadians will finally have a luxury car subscription that offers variety and a flexible premium driving experience that suits their changing needs and desires on a monthly basis – all with a simple swipe on their smartphone.

“These days consumers are seeking more variety in their driving experience beyond the traditional car ownership model,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re excited to be able to offer a new option that will be attractive to a growing consumer segment - one that delivers more convenience, a lower level of commitment, and flexible access to more dream cars, more often.”

Unlike other Canadian car subscription services, PORTFOLIO is the only all-inclusive, multi-brand car subscription to offer a line up of 25 new model cars, representing over nine different luxury brands. In addition, PORTFOLIO is the only Canadian monthly car subscription to allow more than one flip per month, accommodating up to four car changes per month. Subscribers can choose from three exclusive packages – $2,499 per month for six months, $2,999 for three months or $3,499 for a month to month subscription. There is also a one-time initiation fee of $750. Drivers must be a minimum of 21 years old and have a clean driving record. The first cars will be delivered as of January 1, 2019.

Reports show that today’s culture of instant gratification and impulse purchases are driving the car subscription service model with many examples of successful programs in the United States and select manufacturer-driven programs in Canada. OpenRoad believes PORTFOLIO will be appealing to luxury car enthusiasts, affluent professionals and business executives, particularly those with client-facing professions. 

OpenRoad partnered with Clutch Technologies, a leading software platform provider with a proven track record for helping many U.S. based companies deploy successful car subscription programs. Given the success of the program, the company has plans to expand the service from high end luxury to a mid-level line up of cars by next year.

With the launch of PORTFOLIO, OpenRoad Auto Group proves, once again, that it is a leading Canadian innovator. As B.C.’s largest automotive retail company and a multi-award winning, progressive organization led by CEO, Christian Chia, BC’s 2018 EY Entrepreneur of the Year, OpenRoad has a track record for innovation and is proud to be leading the pack in this new category within the Canadian automotive industry.

For more information about PORTFOLIO, visit PortfoliobyOpenRoad.com or download the application for iPhone and Android. High resolution photos are available in the PORTFOLIO photo gallery online here. Interviews, demonstrations and test drives are available upon request.

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ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 19 quality automotive brands at 26 full-service retail locations, including 23 dealerships and 3 collision centres. dealerships, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

MEDIA CONTACT:

Tanis Sullivan

Tanis Sullivan Communications

604.230.8008

tanis@tanissullivan.com

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Christian Chia, CEO of OpenRoad Auto Group named EY Entrepreneur Of The Year® 2018 Pacific Winner

Christian Chia, CEO of OpenRoad Auto Group named EY Entrepreneur Of The Year® 2018 Pacific Winner

The automotive retail industry entrepreneur is being recognized for his innovation and success in a highly competitive and rapidly changing industry.

VANCOUVER, BC (Sept. 28, 2018) - Christian Chia, Chief Executive Officer of OpenRoad Auto Group Limited, British Columbia's largest-volume dealership group, has earned the prestigious distinction as the EY Entrepreneur Of The Year 2018 Pacific winner. Chia was chosen as the Pacific region’s top entrepreneur and an industry trailblazer from an elite group of 35 finalists based on his proven success and leadership in the automotive retail and service industry. 

“It is a tremendous honour to be recognized amongst such an esteemed group of entrepreneurs,” said Christian Chia, CEO of OpenRoad Auto Group. “At OpenRoad, we’ve worked very hard to stay ahead of competition and to offer a superior car ownership experience at every turn, so this award is truly a testament to the dedication of the entire OpenRoad team.”

Established in 1978 as Multiland Investment, the small, family-run business of one car dealership eventually grew to four stores and three brands by the time Christian became president in 1998. He then led the transition from Multiland to OpenRoad in 2000 and has since paved the road for explosive growth. Today, OpenRoad is the largest auto retailer in BC, with 26 retail locations, including 23 dealerships and 3 collision centres.

"Christian is taking a fresh approach to differentiate OpenRoad in a mature market," says Lui Petrollini, Entrepreneur Of The Year Pacific Program Director. "Loyalty marketing, predictive analytics and multi-channel platforms are just some of the tactics he's embraced to create a personalized and trusting experience — both online and in-store."

OpenRoad continues to invest in a culture of experimentation by implementing tools, such as a first-in-Canada custom payment platform known as Payment Engine and a custom peer-recognition social application called the OpenRoad Heart program, and with employee learning like their internal Leadership Development Program.

"One of OpenRoad's biggest strengths is understanding its people," says Petrollini. "Buying a car is a big investment decision for many people, and the experience often doesn't end at the point of purchase. Christian aims to build on that by delivering an engaged and meaningful car ownership experience from one end of the customer journey to the other." 

Christian's perseverance to experiment and explore new markets has allowed OpenRoad to overcome the size and legacy of longstanding competitors in the BC market. The company now employs 1,300 staff and has recently expanded into Washington state where the company now owns and manages Bentley of Bellevue, Lamborghini Bellevue, Rolls-Royce Motor Cars Bellevue and McLaren Bellevue.

As the Pacific region's EY Entrepreneur Of The Year 2018 winner as well as earning the top spot in the Business to Consumer category, Christian will now compete with top entrepreneurs from the Prairies, Ontario, Atlantic and Quebec regions for the national honour of EY Entrepreneur Of The Year 2018 Canada, to be presented at a gala celebration on 29 November 2018 in Toronto. In June 2019, Canada's EY Entrepreneur Of The Year 2018 will move to the world stage to compete with more than 50 country recipients for the title of EY World Entrepreneur Of The Year.

For full program details, visit ey.com/ca/eoy.

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About OpenRoad Auto Group
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 19 quality automotive brands at 26 full-service retail locations, including 23 dealerships and 3 collision centres. dealerships, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

About EY Entrepreneur Of The Year®
EY Entrepreneur Of The Year is the world’s most prestigious business awards program for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. ey.com/eoy

The 2018 Pacific independent judging panel consists of Charles Chang, President & Founder, Lyra Growth Partners Inc.; Debra Hewson, President & CEO, Odlum Brown; Sacha McLean, Partner, McLean Group; Ali Pejman, Partner, Fort Capital Partners; Lisa Shields, Founder & CEO, FI.SPAN Services Inc.; Bill Tam, Co-Chair, Digital Technology Supercluster; Cathy Thorpe, President & CEO; Nurse Next Door; and Marsha Walden, President & CEO, Destination British Columbia.

This year's program national sponsors are ICI RDI, The TMX Group, The Globe and Mail Inc., Media One Creative, Merrill Corporation, Kira Talent, Air Canada and The Printing House Limited. Pacific regional sponsors are Leone, Canada Wide Media, Hunt Personnel, Rocky Mountaineer and the University of British Columbia.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

 

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B.C. PORSCHE OWNERS TO GATHER AT PORSCHE CENTRE LANGLEY FOR THE 2ND ANNUAL PORSCHE RALLY ON SEPTEMBER 22

B.C. PORSCHE OWNERS TO GATHER AT PORSCHE CENTRE LANGLEY FOR THE 2ND ANNUAL PORSCHE RALLY ON SEPTEMBER 22

September 19, 2018 (Langley, B.C.) – Seventy Porsche owners along with their prized Porsche sportscars will gather at Porsche Centre Langley on September 22 to kickstart the annual Porsche Rally charity drive to Whistler. Leading the pack will be the CEO of OpenRoad Auto Group, Christian Chia who will be driving a rare Porsche GT3 valued at $259,990 and decaled with a custom wrap designed especially for the rally. 

"It's going to be an impressive array of vehicles revving up outside our dealership on Saturday morning," said Adam Ma, General Sales Manager of Porsche Centre Langley. "For anyone who loves Porsche, I’d invite them to stop by and take in the sights and sounds of what will be an outstanding display of vehicles.”

The Porsche Rally is organized by Luxury Alliance Group, the same organization that puts on the Diamond Rally and Luxury & Super Car Weekend and is designed to bring the Porsche community from the Fraser Valley and Metro Vancouver together to network and celebrate their passion for Porsche while raising funds for the Pemberton Firefighters Association. The rally will culminate in Whistler with a group dinner at the Four Seasons Resort Whistler.

Invited Porsche models include 911 GTS, 911 Carrera 4S, 911 Carrera S, 911 Carrera, 911 R, 911 Turbo S, 911 Turbo, 918, Porsche Carrera GT, GT2, GT2 RS, GT3 RS, GT3, GT4, Boxster Spyder, Carrera 4, Singer, RWB and RUF. Proceeds from the Porsche Rally will support the Pemberton Firefighters.

What: Porsche Rally starting at Porsche Centre Langley
When: Saturday, September 22, 8:00 – 10:00 am
Where: Starts at Porsche Centre Langley, 6016 Collection Drive, Langley
Register: www.porscherally.com

The media is invited to attend the launch of the Porsche Rally at Porsche Centre Langley. High resolution event photos and on-site media interviews are available upon request.
For more information about OpenRoad Auto Group and Porsche Centre Langley visit openroadautogroup.com and porschelangley.com. To register for the 2018 Porsche Rally, visit porscherally.com.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

MEDIA CONTACT

Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

ANGELL HASMAN & ASSOCIATES WELCOMES TANIS SULLIVAN TO VANCOUVER’S PREMIER LUXURY REAL ESTATE AGENCY

September 5, 2018 (West Vancouver, B.C.) - Angell Hasman & Associates Realty, Greater Vancouver’s premier luxury real estate agency, is pleased to welcome veteran public relations professional, Tanis Sullivan to their elite firm comprised of world-class luxury real estate specialists serving the Greater Vancouver area.

“I’ve known Tanis for several years through her work in the luxury automotive sector and have always been impressed with her skills, professionalism and strong work ethic,” said Malcolm Hasman, Partner at Angell Hasman & Associates. “She’s a welcome addition to our organization and I’m confident she will be extremely successful in her new role marketing some of the region’s most exclusive real estate properties.”

Tanis brings two decades of public relations experience to the Angell Hasman & Associates team. As the owner of the boutique public relations consultancy, Tanis Sullivan Communications, Tanis has a long history of marketing some of the world’s top luxury brands including Rolls-Royce Motor Cars, Bentley, Porsche and Mercedes-Benz while managing multi-million dollar national campaigns for clients in a range of sectors. Prior to joining Angell Hasman, Tanis also partnered with many top Vancouver real estate developers, including Naikoon Contracting, Lanstone Homes, DMRC Properties and Concord Pacific Group to successfully position and market their brands and individual properties.

As a third-generation realtor and the daughter of a home builder, Tanis’ passion for real estate, comes naturally. She has lived throughout Vancouver, White Rock, the Fraser Valley and the North Shore and has extensive knowledge of many local communities. She is proud to call West Vancouver home and believes strongly in the future of the area as one of the best places to live, work and play in British Columbia.

As a realtor, Tanis is a strong advocate for her clients to ensure a stress-free and profitable transaction every time. Whether she’s working with buyers or sellers, she brings her strong communications experience, marketing skills and solid negotiation experience to provide superior real estate services. Tanis has a proven track record for building trust based on her strong work ethic, consummate professionalism, and her ability to deliver outstanding results with each and every transaction.

For more information about Tanis Sullivan Real Estate, visit tanissullivanrealty.com.

ABOUT ANGELL HASMAN & ASSOCIATES REALTY
Estabished in 1996, Angell Hasman & Associates has set the standard for residential real estate as an independent, boutique firm specializing in luxury properties and comprised of award-winning, accomplished, elite real estate professionals. As Vancouver’s premier real estate agency, Angell Hasman is a respected industry leader in marketing some of Greater Vancouver's most select luxury real estate. The agency’s combined experience and broad knowledge of fine real estate is unmatched in the industry. The company’s sophisticated, state-of-the-art marketing systems and high level of customer service are the reasons Angell Hasman and Associates is regarded as Greater Vancouver’s top luxury real estate firm. For more information, visit angellhasman.ca

MEDIA CONTACT
Tanis Sullivan
604.230.8008
tanis@tanissullivan.com

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Rolls-Royce Motor Cars Vancouver to publicly debut the ROLLS-ROYCE CULLINAN for the first time in Western Canada during Luxury & Supercar Weekend, September 8 & 9th

VANCOUVER, B.C. (September 4, 2018) – Rolls-Royce Motor Cars Vancouver, part of OpenRoad Auto Group, will publicly debut the luxury auto maker’s most anticipated new model of all time, the Rolls-Royce Cullinan during Luxury & Supercar Weekend, September 8 and 9th at VanDusen Botanical Garden. Select media are being invited to preview the event on September 7th from 11:30 to 1:30 pm. Interviews will be available with Steven Wu, Rolls-Royce Motor Cars Vancouver Brand Manager in Mandarin and English at 12:00 PM. 

The Cullinan is Rolls-Royce like never seen before. The Rolls-Royce Cullinan is Rolls-Royce Motor Cars’ first foray into the luxury sport utility and is considered the most significant new model in the brand’s century long heritage. The elegant Cullinan SUV offers uncompromised luxury by adapting Rolls-Royce’s signature Architecture of Luxury design into a versatile, family oriented, super-luxury SUV with a host of bespoke features. The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’ 

In May 2018, OpenRoad Auto Group opened the new Rolls-Royce Motor Cars Vancouver dealership located at 1809 West 5th Avenue on Vancouver’s west side which replaces the former dealership located just a few blocks away. The 4,500 square foot, two level luxury automotive retail centre offers an elegant showroom featuring high end finishes, premium architectural details and space for up to six Rolls-Royce models. The new dealership is currently the only stand-alone Rolls-Royce dealership in Canada. All other Canadian stores combine Rolls-Royce with other luxury car brands like Karma or Lamborghini.

Rolls-Royce Motor Cars Vancouver is currently the top Canadian volume dealer and one of the top selling Rolls-Royce dealerships in the world. OpenRoad Auto Group acquired the Vancouver Rolls-Royce retail store in 2014, and just last year purchased a second Rolls-Royce dealership in Bellevue, Washington along with an established Bentley and Lamborghini retail facility. 

Visit the Rolls-Royce Motor Cars Press Club at press.rolls-roycemotorcars.com for the full Cullinan press kit. For details about Rolls-Royce Motor Cars Vancouver, visit rolls-roycemotorcars-vancouver.com. For more information about the 2018 Luxury & Supercar Weekend, visit luxurysupercar.com

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com.

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OPENROAD AUTO GROUP APPOINTED FIRST RETAIL LOCATION FOR MCLAREN AUTOMOTIVE IN THE PACIFIC NORTHWEST

Richmond, B.C. (June 13, 2018) – OpenRoad Auto Group, B.C.'s largest automotive retail group is proudly announcing the addition of McLaren Automotive, the British creator of luxury sports cars and super cars, to its already impressive luxury vehicle roster. OpenRoad Auto Group is now the only retail partner for McLaren Automotive in the Pacific Northwest of the United States. OpenRoad recently acquired Bentley, Lamborghini, Ferrari and Rolls-Royce Motor Cars in Bellevue, Washington making this the company's fourth U.S. brand and the company's 22nd dealership. 

The expansion of its North America area retail network in the greater Seattle area reinforces the strong connection between the brand’s high-performance vehicles and technology.
“We are delighted to be representing McLaren Automotive in this very important market in North America,” added Christian Chia, President and CEO at OpenRoad Auto Group and McLaren Bellevue. “The building work to deliver the facility is underway and once complete, it will be a flagship dealership befitting the McLaren brand. Our interim facility will allow us to serve current customers and followers of McLaren and welcome those who have not yet had the opportunity to experience McLaren products first hand.”

McLaren Bellevue will eventually be based at a brand-new, luxurious facility which will break ground this summer. Once complete, the state-of-the-art showroom will feature the latest visual identity of the iconic British brand, together with a spacious display area and a dedicated workshop facility. In the meantime, McLaren customers and fans in the region are encouraged to visit the temporary, showroom located at 1882 136th Place Northeast, Bellevue, Washington. 

“Our deep base of both existing customers and potential customers makes Seattle and the Pacific Northwest a natural choice for McLaren’s newest North American dealership,” said Mark Maakestad, General Manager at McLaren of Bellevue. We’re thrilled to be able to provide a localized point of sales and service experience so that the region’s supercar owners are spending minimized time away from their vehicles.”

Having previously developed iconic cars including the McLaren F1, McLaren Automotive was founded as an independent global car company in 2010. The British manufacturer of luxury, high-performance sports cars develops and utilizes technology and learnings from five decades of race-winning success.

For more information about McLaren Bellevue, please visit mclarenbellevue.com.

About OpenRoad Bellevue
OpenRoad’s Bellevue showroom is the only place for Washington, Oregon, Idaho and Montana luxury car owners, both current and aspiring, to purchase new Lamborghini, Bentley, Roll-Royce and McLaren models. These exotic vehicles are 100-percent customizable to the owners’ requests. Whether seeking an interior the color of a specific article of clothing, or a dashboard displaying artwork from their favorite photographer, Bentley, Lamborghini, or Rolls-Royce owners are able to customize their vehicles to fit their wants, needs and lifestyle.

About McLaren Automotive
McLaren Automotive is a creator of luxury, high-performance sports cars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fiber chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fiber chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hyper-car, the McLaren P1™. Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids. 2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna. To support the development, engineering and manufacture of its range of innovative sports cars and supercars, McLaren Automotive partners with world-leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

About OpenRoad Auto Group
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,100 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com

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Media Contact:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

 

OpenRoad Auto Group acquires Mercedes-Benz Surrey

May 30, 2018 (Surrey, B.C.) – OpenRoad Auto Group, B.C.’s largest automotive retail group, is pleased to announce the acquisition of Mercedes-Benz Surrey. This newest addition to the OpenRoad family is the company’s first Mercedes-Benz store.

Formerly owned by Silverstar MB Inc, Mercedes-Benz Surrey first opened in 1999 on Fraser Highway and later moved to its current location at 15508 104 Avenue in Surrey in 2002.

“Mercedes-Benz Canada is delighted to welcome Christian Chia from the OpenRoad Auto Group to our family of retailers," said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. "I’d like to take this opportunity to thank George Taubenfligel for the 18 years he was Dealer Principal of SilverStar MB. With the support of a strong team already in place, I am confident that Christian and Mercedes-Benz Surrey will continue to experience sustained success and growth.”

“Mercedes-Benz has always been an aspirational brand for us, so to be able to partner with Mercedes-Benz Canada to represent one of the most premium automotive companies in the world is a very exciting opportunity for us,” said Christian Chia, President and CEO of OpenRoad Auto Group.

The sales and service team from Silverstar MB will now be led by seasoned automotive professional, Jeremy Schaab as the incoming General Manager of the newly named Mercedes-Benz Surrey.

OpenRoad is excited to announce that it will provide enhanced valet service throughout Surrey and White Rock. The company will also introduce its signature Club OpenRoad loyalty plan to Mercedes-Benz Surrey, a program that offers exclusive perks and will allow customers to apply points earned through servicing towards the purchase of future new Mercedes-Benz vehicles. 

For more information about Mercedes-Benz Surrey, visit www.mercedes-benz-surrey.ca

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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Rolls-Royce Motor Cars Vancouver, an OpenRoad Auto Group dealer, hosts the North American debut for the Rolls-Royce Cullinan

FOR IMMEDIATE RELEASE

Rolls-Royce Motor Cars Vancouver, an OpenRoad Auto Group dealer, hosts the North American debut for the Rolls-Royce Cullinan

VANCOUVER, B.C. (May 17, 2018) – Rolls-Royce Motor Cars Vancouver, part of OpenRoad Auto Group, marked the official grand opening of the venerable brand’s new Vancouver showroom, Canada’s first stand-alone Rolls-Royce retail facility. The official unveiling of the luxury auto maker’s most anticipated new model of all time - the Rolls-Royce Cullinan took place during exclusive events for both media and clients, marking the first time the luxury auto maker has held a new model debut in Canada.

“Cullinan will be a game-changer for Rolls-Royce, especially in Canada providing our clients with the ultimate in luxury and a totally capable all-wheel drive vehicle. Our customers expect to go everywhere in luxury and they have demanded a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car,” said Pedro Mota, President of Rolls-Royce Motor Cars Americas. “The new showroom and facilities at Rolls-Royce Motor Cars Vancouver showcase the way we interact with our clients, in a luxurious and exclusive setting,” added Mota.

OpenRoad Auto Group’s new Rolls-Royce Motor Cars Vancouver is located at 1809 West 5th Avenue on Vancouver’s west side and replaces the former dealership located just a few blocks away. The 4,500 square foot, two level luxury automotive retail centre offers an elegant showroom featuring high-end finishes, premium architectural details and space for up to six Rolls-Royce models. The new dealership is currently the only stand-alone Rolls-Royce dealership in Canada. All other Canadian stores combine Rolls-Royce with other luxury car brands like Karma or Lamborghini.

“It’s an honor to partner with Rolls-Royce Motor Cars for the North American debut of the much-anticipated Rolls-Royce Cullinan while celebrating the official opening of our stunning new dealership,” said Christian Chia, President & CEO of OpenRoad Auto Group. “To host such a significant launch for one of the best automotive brands in the world is a true reflection of the strength of the Vancouver market and our relationship with Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars Vancouver is currently the top Canadian volume dealer and one of the top-selling Rolls-Royce dealerships in the world. OpenRoad Auto Group acquired the Vancouver Rolls-Royce retail store in 2014, and just last year purchased a second Rolls-Royce dealership in Bellevue, Washington along with an established Bentley and Lamborghini retail facility.

Authentic Rolls-Royce engineering – everywhere
Key to the creation of the Rolls-Royce Cullinan SUV was the Architecture of Luxury – Rolls-Royce’s proprietary all-aluminum architecture. The Architecture of Luxury really comes into its own in creating Cullinan. The engineering team behind Cullinan adapted the Architecture of Luxury to the design template of a high-bodied car laid down by Giles Taylor and his design team thanks to its innate adaptability. It was designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap. 

“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road behaviour in the SUV sector.” The integration of new technologies into the architecture was key to ensuring the fundamental quality of Cullinan as Effortless, Everywhere.

The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’

Designing a force of nature
“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “The label SUV
is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box all-terrain high-bodied car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”

Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs. The first “three-box” offer in the SUV-sector, Cullinan offers individual seating configuration where customers have the option of a unique glass partition wall that creates a distinct environment for passengers, separated from the luggage compartment. The most practical of Rolls-Royces, Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today. Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and multiple options for a ‘Bespoke Recreation Module.’

The Rolls-Royce Cullinan is Rolls-Royce as never before seen. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

Visit the Rolls-Royce Motor Cars Press Club at www.press.rolls-roycemotorcars.com for the full Cullinan press kit. For details about Rolls-Royce Motor Cars Vancouver, visit www.rolls-roycemotorcars-vancouver.com.  Event photos are available by request.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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Celebrate Spring at the Most Colourful Event of the Season!

BLOOM – THE ABBOTSFORD TULIP FESTIVAL
returns April 9, 2018

March 20, 2018 (Abbotsford, B.C.) – Spring is finally here and that means another season of BLOOM - The Abbotsford Tulip Festival is just around the corner! The popular annual springtime festival is scheduled to open April 9 and run daily as long as the blooms last! Visitors are strongly encouraged to pre-purchase tickets online as weekend dates typically sell out quickly. Online tickets will be available for purchase at abbotsfordtulipfestival.ca starting April 3rd.

Now in its third year, BLOOM has gained international attention for its magnificent array of endless tulip varieties and stunning country scenery. Attracting an average of 90 thousand visitors during the typically 5-week festival, BLOOM has become a must-see springtime attraction. With over 2.5 million tulips in bloom at various stages throughout the festival, visitors are able to walk through 10 acres of fields and marvel at one of the most vivid displays of floral beauty British Columbia has to offer.

Located just off Highway 1 at No. 3 Road/Exit 104, and about an hour drive from Vancouver, BLOOM was founded by Alexis Warmerdam, a passionate third-generation Canadian tulip farmer and fourth generation bulb grower with Lakeland Flowers, and a strong advocate for young B.C. farmers. Born in 1989 and raised in Abbotsford, Alexis developed her passion for farming at a young age. She grew up playing in the flower fields on the family farm her Dutch immigrant grandparents founded in 1974. It was Alexis’ grandfather and father who helped to cultivate Alexis’ farming skills and deep appreciation for Dutch horticultural methods. So it wasn’t much of a surprise when Alexis came up with the idea for BLOOM where locals and tourists alike could stroll through tulip fields and enjoy the breathtaking display of colour and some fun in the country. 

2018 BLOOM HIGHLIGHTS:

  • U-Pick Tulip Fields 
  • Tulip Crown Photo Opportunities
  • Tulip Bouquet Sales 
  • Food Trucks 
  • Photo Booths 
  • Covered Picnic Areas 
  • Children’s Games 
  • School Field Trips (K-Grade 3)
  • Discounted locals nights for Abbotsford, Chilliwack, Langley and Mission residents.

WHAT:  BLOOM - The Abbotsford Tulip Festival

WHEN:  Opens April 9 and runs daily 9:00 am to 7:30 pm for as long as the blooms last. 

WHERE:  36737 North Parallel Road, Abbotsford, B.C.

HIGH BLOOM TICKET PRICING:

Adults 13-64:  $10 at the gate or $8 online (weekdays), $25 at the gate or $15 online (weekends

Children 3 – 12:  $10 at the gate or $5 online (weekdays), $25 at the gate or $10 online (weekends)

Seniors (65+):  $5 at the gate or online (weekdays), $25 at the gate (weekends)

Magic Hour:  $15 at the gate or $13 online (weekdays), $30 at the gate or $25 online (weekends) Provides sunrise access

Locals Night:  $3 at gate or $2 online on Tuesdays and Thursdays after 3 pm with valid ID
   
Children 3 years and under are free. Parking is included with all tickets.

Special rates also available for groups and the disabled and after 5 pm on weekends. See online for low bloom weekend pricing.

PURCHASE TICKETS ONLINE STARTING APRIL 3 AT abbotsfordtulipfestival.ca

ABOUT BLOOM, THE ABBOTSFORD TULIP FESTIVAL
BLOOM, The Abbotsford Tulip Festival is part the Fraser Valley’s Tulip Trail and was founded by Alexis Warmerdam, a passionate third-generation Canadian tulip farmer and fourth generation bulb grower with Lakeland Flowers. The festival offers visitors a chance to witness a breathtaking techno-coloured display of over 2.5 million tulips in a beautiful country setting. BLOOM has attracted visitors from all over the world and is quickly becoming an annual must-see event. Alexis’ vision is to inspire appreciation for the splendor of the tulip season and give visitors a chance to get up close with over 40 varieties of tulips and enjoy some springtime fun in the country with their friends, family and colleagues. abbotsfordtulipfestival.ca

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MEDIA CONTACT:
Tanis Sullivan
604-230-8008
tanis@tanissullivan.com

 

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