FOR IMMEDIATE RELEASE
New Gold Tier and Portfolio On Demand program gives more consumers the flexibility to switch between three luxury cars every month for a simple monthly fee or daily rate.
March 2, 2020 (Vancouver, B.C.) – Following the success of the initial launch of Portfolio by OpenRoad - Canada’s first all-inclusive, multi-brand luxury car subscription service - OpenRoad Auto Group is pleased to expand the application-based program to offer two new subscription options – the new Gold Tier and Portfolio on Demand program, allowing more people the flexibility to drive up to three premium cars a month, for a convenient monthly fee or daily rate.
“We believe in the future of our car subscription service to meet the growing needs of drivers who are looking for strong options and greater choice,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re pleased to expand Portfolio with an exciting new line up of mid-level luxury cars at a lower price point that will be attractive to more drivers seeking a convenient and flexible experience on the road.”
Since the program’s initial launch in January 2019 Portfolio has become British Columbia’s preferred car subscription service, offering members the flexibility to be in complete control of their vehicle-ownership experience. The innovative program began with a Platinum Tier that provided access to up to three premium luxury vehicles per month, including models like the Porsche Cayenne, Range Rover Sport, Mercedes AMG E 53 Coupe, Jaguar F-Pace S, Audi Q8, Lexus LC 500, and many more. To date, the exclusive program has been successful in servicing a broad range of clientele - luxury car enthusiasts, affluent professionals, and business executives - particularly those with client-facing professions.
As of today, Portfolio is expanding its service to include a mid-level line up as part of its new Gold Tier and Portfolio on Demand programs. The new inventory will include access to cars like the Audi A4, BMW 3 Series, Lexus IS, Mercedes A-Class and others, plus it will give drivers the option to flip up to three cars a month, starting at $1,499 per month or $149/per day. Like the Platinum Tier service, the Gold Tier and Portfolio on Demand will also include comprehensive vehicle insurance and maintenance, plus convenient pickup and delivery through a personal concierge service.
With the launch of the Portfolio Gold Tier and the Portfolio on Demand program, OpenRoad expects the subscription service will appeal to a larger demographic with its lower price point, daily fee option, and larger inventory of luxury vehicles. As with the Platinum Tier, space is limited in the new programs launching today. To register, download the Portfolio by OpenRoad application on your smartphone or visit www.portfoliobyopenroad.com
Reports show that today’s culture of instant response, desire for flexibility and an alternative to the traditional car ownership experience, are factors that are driving the appeal of car subscriptions. Portfolio is currently the only Canadian car subscription program offered by an automotive retail company in Canada, and the only all-inclusive, multi-brand car program to offer a lineup of multiple new cars models, representing a range of different brands.
For more information about Portfolio, visit PortfoliobyOpenRoad.com or download the application for iPhone and Android. High resolution photos are available on the Portfolio photo gallery. Interviews, demonstrations and test drives are available upon request.
ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,600 associates representing 22 quality automotive brands at 33 full-service retail locations, including 26 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. With a focus on transparent and innovative business practices, OpenRoad associates are empowered in their roles in order to establish lifelong relationships with car owners. The company’s corporate philosophy is rooted in Unlimited Possibilities Ahead for their clients, their associates and partners. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com
MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com
