OpenRoad Auto Group

World’s first PORSCHE NOW pop-up store opens in Richmond, B.C.

FOR IMMEDIATE RELEASE

September 17, 2019 (Richmond, B.C.) – The doors to the first-ever Porsche Now pop-up store officially opened today in Richmond, British Columbia, offering Porsche fans and owners a new one-of-a-kind Porsche brand experience unlike anywhere else in the world.

Located in Richmond’s Aberdeen Square, Porsche Now Richmond is the first retail outlet in the world to showcase the new Porsche Now design concept which was recently introduced by Porsche AG in Stuttgart, Germany. The state-of-the-art pop-up store is also the first collaboration between auto giants, OpenRoad Auto Group and the Dilawri Group of Companies ahead of their new flagship dealership, Porsche Centre Richmond, which is currently under construction and scheduled to open in late 2020 in the Richmond Auto Mall.

“We’re driven by the desire to fuel Porsche passion by exceeding our customers’ expectations with extraordinary and memorable Porsche experiences in and outside of our dealerships,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re thrilled to partner with Porsche Canada and Dilawri Group to deliver on that promise with an enhanced customer experience at the new Porsche Now Richmond.”

“We are very excited to represent the Porsche brand in the Richmond market under the newPorsche Now concept,” said Ajay Dilawri, president of Dilawri Group of Companies. “We have endless passion for this brand and are committed to ensuring that we offer a great experience to our customers in all aspects of our business, and look forward to developing this new concept with our Porsche Canada and OpenRoad partners.”

Porsche Now Richmond is a new home for Porsche in Metro Vancouver, and provides customers with an intimate and interactive Porsche sales environment, as well as a convenient service drop off location. The new retail concept features an array of amenities with a design centre offering Porsche Exclusive Manufaktur items where customers can custom build their own Porsche in a configuration lounge based on their individual bespoke preferences. There is also a Porsche AR Augmented Reality visualizer for clients to experience their dream Porsche any time, everywhere.

The new Porsche Now Richmond is the only location in Canada to offer a Porsche Design shop, featuring an exclusive lifestyle brand of puristic design and products in the areas of sportswear and fashion, timepieces, eyewear, electronics, and bags and luggage.

At Porsche Now Richmond, modern design, technology and art are combined to produce a truly captivating customer experience. One entrance of the pop-up store features an endless mirror room and a custom children's Porsche 911 Carrera art piece symbolizing endless opportunities. The store will also showcase rotating exhibitions by local artists with a permanent feature wall that is a graffiti-style mural commissioned by local Chinese-Canadian designer and graffiti artist, Carson Ting. The mural represents Ting’s dynamic vision of the Porsche brand as well as Richmond’s deep heritage as B.C.’s most culturally diverse community. Customers can also experience unique in-store Porsche 3D mapping and interactive images projected onto the showroom vehicles to animate and bring each vehicle to life.

The opening of Porsche Now Richmond comes on the heels of the launch of the 2020 Porsche 911 during recent events at both OpenRoad’s Porsche Centre Langley and Dilawri’s Porsche Centre Vancouver. It is the 8th generation of the iconic Porsche 911 sports car.

Porsche Now Richmond is open daily except Sundays at 8060 Cambie Road in Richmond. For more information, visit PorscheRichmond.ca and follow Porsche Now Richmond on Facebook or Instagram.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,500 associates representing 21 quality automotive brands at 32 full-service retail locations, including 25 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. With a focus on transparent and innovative business practices, OpenRoad associates are empowered in their roles in order to establish lifelong relationships with car owners. The company’s corporate philosophy is rooted in Unlimited Possibilities Ahead for their clients, their associates and partners. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

ABOUT DILAWRI GROUP OF COMPANIES
Dilawri Group of Companies is Canada's largest automotive group with 72 franchised dealerships representing 30 automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and British Columbia. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership. For more information, visit dilawri.ca.

MEDIA CONTACT
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

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MICHAEL DI MEO TO COMPETE IN THE PORSCHE GT3 CUP CHALLENGE CANADA WITH OPENROAD RACING

FOR IMMEDIATE RELEASE

May 6, 2019 (Vancouver, B.C.) - OpenRoad Racing is pleased to announce that Michael Di Meo has been selected to join OpenRoad Racing as the team’s new lead driver in the 2019 Porsche GT3 Cup Challenge Canada by Yokohama. The up-and-coming professional race car driver from Richmond Hill, Ontario was chosen based on his outstanding performance during his rookie year in the 2018 Porsche GT3 competition where he secured two strong podium finishes. Di Meo’s first race with OpenRoad Racing will be on May 17th during the Victoria Day Speedfest Weekend at the Canadian Tire Motorsport Park in Bowmanville, Ontario.

“We were really impressed with what Michael brought to the track during last year’s competition so when it came time to select a new lead driver, he was our top pick,” said Christian Chia, Founder of OpenRoad Racing and CEO of OpenRoad Auto Group. “We believe Michael has the skills and talent to become one of Canada’s top drivers, and we look forward to helping him reach his full potential during the upcoming race season.”

In 2018, Di Meo competed in his first Porsche GT3 Cup Canada and managed to secure two podium finishes while placing in the top five spots, five times. Di Meo succeeded in becoming OpenRoad Racing’s new lead driver following successful partnerships with professional race car driver, Remo Ruscutti from 2017 to 2018, and two-time Porsche GT3 Cup Champion, Scott Hargrove from 2014 to 2016. In 2014, Scott Hargrove won the top spot as the lead racer with OpenRoad Racing, claiming the Porsche GT3 Championship Cup. The 2019 race series will be OpenRoad’s sixth time participating in the national motorsports competition.

Michael began his racing career in kart racing at the young age of seven, and over the next 11 years he progressed through the various ranks of kart racing to compete at the highest level throughout North America. In 2013, he began his race car driving career and one year later, in his rookie year, he won a record-tying eight races and successfully secured the top spot in the 2014 Pirelli World Challenge Championship. In 2018, Di Meo competed in the Porsche GT3 Cup Challenge with Policaro Motorsport where he worked hard to claim two podium spots. 

This year, Di Meo will be behind the wheel of No. 96 OpenRoad Racing’s Porsche 911 GT3 at six races in the series where he is expected to improve upon the success of his rookie season. The Porsche GT3 Cup Challenge Canada is a one-make racing series based in Canada utilizing Porsche 911 GT3s. The Canadian race car series features semi-professional drivers racing head to head in one of the largest single-make series in North America. The multi-class structure of the series teaches drivers essential skills for an eventual career in Porsche Supercup or the American Le Mans Series. The series is divided into two classes; the Platinum Cup, featuring the more powerful Porsche 911 GT3 Cup 991.2 cars, and the Gold Cup, which includes the older 991.1 model. The series is sanctioned by the International Motorsports Association, and is a development series to the WeatherTech SportsCar Championship.

The 2019 Porsche GT3 Cup Challenge Canada race series schedule is follows:

May 17-19: Victoria Day Speedfest Weekend
Canadian Tire Motorsport Park, Bowmanville, ON

June 7-9: Circuit Gilles Villeneuve
Circuit Gilles Villeneuve, Montreal, QC

July 5-7: Mobil 1 Sportscar Grand Prix
Canadian Tire Motorsport Park, Bowmanville, ON

July 12-14: Streets of Toronto
Honda Indy Toronto, Toronto, Ontario

August 2-4: Road America
Road America, Elkhart Lake, WI

September 27-29: Circuit Mont-Tremblant
Circuit Mont-Tremblant, Mont-Tremblant, QC
For more information, visit the Porsche GTS Cup Challenge website.

ABOUT OPENROAD RACING
Founded in 2004, the OpenRoad racing team is spearheaded by Christian Chia and his two brothers – all of whom are race car drivers themselves and have competed in races all over the world. Their race history includes winning the championship at the 2014 Porsche 911 GT3 Cup Challenge Canada and then winning second place in 2016 with Scott Hargrove; the 2017 and 2018 GT3 Cup Challenge with race car driver, Remo Ruscitti, the 2014 Asia GT3 Challenge, the Porsche Carrera Cup Asia (2010-2012); and the Asian Formula Renault Challenge (2004-2008); Macau Grand Prix, Macau GT Cup (2008).

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,400 associates representing 20 quality automotive brands at 28 full-service retail locations, including 23 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

MEDIA CONTACT:

Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com



Race car driver, Michael Di Meo to compete with OpenRoad Racing in the 2019 Porsche GT3 Cup Challenge Canada.

Race car driver, Michael Di Meo to compete with OpenRoad Racing in the 2019 Porsche GT3 Cup Challenge Canada.

ROLLS-ROYCE MOTOR CARS VANCOUVER HONOURED WITH 2018 ‘INSPIRING GREATNESS’ AWARD

ROLLS-ROYCE MOTOR CARS VANCOUVER HONOURED WITH 2018 ‘INSPIRING GREATNESS’ AWARD

OpenRoad Auto Group recognized for bringing the Rolls-Royce brand to life in its May 2018 showroom debut and Cullinan introduction

• May 17, 2018 American premiere of Cullinan at the grand opening of Rolls-Royce Motor Cars Vancouver
• Festivities brought the world’s leading luxury brand to life including a real-life Spirit of Ecstasy performance artist
• Showroom was the first stand-alone Rolls-Royce building in the Americas
• The event featured the American reveal of Cullinan, the brand’s first-ever SUV
• Nearly 200 guests including top media experienced the world class luxury event

April 30, 2019 (Vancouver, B.C.) - Rolls-Royce Motor Cars Vancouver has been recognized for its prowess in bringing the world’s most venerable brand to life with the marque’s coveted ‘Inspiring Greatness Award’ for 2018. Reserved for the most engaging and outstanding dealer client activity that embodies the brand promise and attitude of Rolls-Royce Motor Cars, the Vancouver team received the award for the festivities surrounding the opening of its new showroom that included the Americas-wide debut of the all-new Rolls-Royce Cullinan.

“It’s an honor to be singled out for the way we do business,” said Christian Chia, Principal of Rolls-Royce Motor Cars Vancouver. “Our goal is not to be the biggest, rather, we strive to share the beauty and inspiration of the Rolls-Royce brand with every one of our clients and potential clients.” He added, “We had the distinct honor of introducing the new Cullinan to all of the Americas during the opening of our magnificent new showroom. It was a perfect intersection of events for the brand.”

In creating this truly inspirational event for Vancouver, Canada and the entire Americas, Chia commented, “Cullinan was our muse, an unparalleled catalyst to inspire greatness through creativity and results.” The event reflected two facets of Cullinan, offering a Diamond Room and an Adventure Room. The world had never before seen a vehicle showcased on an onyx diamond LED platform imported from Brazil. The celebration also included a custom Rolls-Royce infinity mirror room of 88 candles endlessly illuminating a Spirit of Ecstasy living sculpture. Snow fell from the gobo-inspired sky while a 3D deer looked on from a cinematic mountain range inside the forested Adventure Room. All the while, guests sipped a flaming pine-infused mezcal while dining on lobster claw charcoal sliders, A5 wagyu sushi and salmon lollipops with silver leaf cotton candy.

“In 2018 Rolls-Royce Motor Cars Vancouver inspired not only its clients, but also the entire Rolls-Royce family with this program,” said Martin Fritsches, President and CEO of Rolls-Royce Motor America. He added, “We are a brand that each of our clients aspire to in their own way. We build cars that inspire people who do great things. And it’s only fitting when we recognize that inspiration excellence among our family of dealers.”

Rolls-Royce Motor Cars’ new facility in Vancouver remains a showcase for the brand. Inside the Bespoke lounge, clients personalize their new vehicle from more than 44,000 available exterior colors and a wide variety of textiles and interior materials ranging from the highest quality leather to high-tech carbon fiber. Working together with a team of expert colour, material and design consultants in Goodwood, Home of Rolls-Royce, the Bespoke process is what makes these cars exclusive and unique. In 2018, Rolls-Royce Motor Cars delivered significant bespoke activity in North America in more than 80% of all vehicles commissioned.

Rolls-Royce Motor Cars Vancouver is one of 44 Rolls-Royce Motor Car retail partners in the Americas, including 37 in the United States, 4 in Canada, 2 in South America and one in Mexico. Last year the company delivered 4,107 units for a record year of growth. The Americas remains the largest global region for Rolls-Royce Motor Cars where about one-third of all commissions are delivered. Rolls-Royce Motor Cars develops and delivers the world’s ultimate luxury vehicles. Each Rolls-Royce Motor car is hand crafted at the company’s state-of-the-art assembly facility in Goodwood, England.

For a full suite of photos and videos of the event, CLICK HERE.

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ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,400 associates representing 20 quality automotive brands at 28 full-service retail locations, including 23 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

 

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OpenRoad Auto Group unveils the new dawn of driving with launch of PORTFOLIO, Canada’s first all-inclusive, multi-brand luxury car subscription service.

NOVEMBER 22, 2018 (Vancouver, B.C.) – Christian Chia, CEO of OpenRoad Auto Group, B.C.’s largest automotive retail group, unveiled the new dawn of driving today with the launch of PORTFOLIO by OpenRoad, Canada’s first all-inclusive, multi-brand luxury car subscription service offering consumers the freedom to experience luxury on their own terms.

As of today, Metro Vancouver car enthusiasts can sign up for the application-based subscription program and drive up to four new luxury cars per month from brands like Porsche, Land Rover, Jaguar, Lexus, Mercedes-Benz, BMW, Genesis, Infiniti and Audi for one flat monthly fee. The service makes it easier than ever to get behind the wheel of your dream car. Each PORTFOLIO subscription includes comprehensive vehicle insurance, maintenance, pick-up and delivery through a 24-hour concierge service.

With the launch of PORTFOLIO, Canadians will finally have a luxury car subscription that offers variety and a flexible premium driving experience that suits their changing needs and desires on a monthly basis – all with a simple swipe on their smartphone.

“These days consumers are seeking more variety in their driving experience beyond the traditional car ownership model,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re excited to be able to offer a new option that will be attractive to a growing consumer segment - one that delivers more convenience, a lower level of commitment, and flexible access to more dream cars, more often.”

Unlike other Canadian car subscription services, PORTFOLIO is the only all-inclusive, multi-brand car subscription to offer a line up of 25 new model cars, representing over nine different luxury brands. In addition, PORTFOLIO is the only Canadian monthly car subscription to allow more than one flip per month, accommodating up to four car changes per month. Subscribers can choose from three exclusive packages – $2,499 per month for six months, $2,999 for three months or $3,499 for a month to month subscription. There is also a one-time initiation fee of $750. Drivers must be a minimum of 21 years old and have a clean driving record. The first cars will be delivered as of January 1, 2019.

Reports show that today’s culture of instant gratification and impulse purchases are driving the car subscription service model with many examples of successful programs in the United States and select manufacturer-driven programs in Canada. OpenRoad believes PORTFOLIO will be appealing to luxury car enthusiasts, affluent professionals and business executives, particularly those with client-facing professions. 

OpenRoad partnered with Clutch Technologies, a leading software platform provider with a proven track record for helping many U.S. based companies deploy successful car subscription programs. Given the success of the program, the company has plans to expand the service from high end luxury to a mid-level line up of cars by next year.

With the launch of PORTFOLIO, OpenRoad Auto Group proves, once again, that it is a leading Canadian innovator. As B.C.’s largest automotive retail company and a multi-award winning, progressive organization led by CEO, Christian Chia, BC’s 2018 EY Entrepreneur of the Year, OpenRoad has a track record for innovation and is proud to be leading the pack in this new category within the Canadian automotive industry.

For more information about PORTFOLIO, visit PortfoliobyOpenRoad.com or download the application for iPhone and Android. High resolution photos are available in the PORTFOLIO photo gallery online here. Interviews, demonstrations and test drives are available upon request.

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ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 19 quality automotive brands at 26 full-service retail locations, including 23 dealerships and 3 collision centres. dealerships, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

MEDIA CONTACT:

Tanis Sullivan

Tanis Sullivan Communications

604.230.8008

tanis@tanissullivan.com

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Christian Chia, CEO of OpenRoad Auto Group named EY Entrepreneur Of The Year® 2018 Pacific Winner

Christian Chia, CEO of OpenRoad Auto Group named EY Entrepreneur Of The Year® 2018 Pacific Winner

The automotive retail industry entrepreneur is being recognized for his innovation and success in a highly competitive and rapidly changing industry.

VANCOUVER, BC (Sept. 28, 2018) - Christian Chia, Chief Executive Officer of OpenRoad Auto Group Limited, British Columbia's largest-volume dealership group, has earned the prestigious distinction as the EY Entrepreneur Of The Year 2018 Pacific winner. Chia was chosen as the Pacific region’s top entrepreneur and an industry trailblazer from an elite group of 35 finalists based on his proven success and leadership in the automotive retail and service industry. 

“It is a tremendous honour to be recognized amongst such an esteemed group of entrepreneurs,” said Christian Chia, CEO of OpenRoad Auto Group. “At OpenRoad, we’ve worked very hard to stay ahead of competition and to offer a superior car ownership experience at every turn, so this award is truly a testament to the dedication of the entire OpenRoad team.”

Established in 1978 as Multiland Investment, the small, family-run business of one car dealership eventually grew to four stores and three brands by the time Christian became president in 1998. He then led the transition from Multiland to OpenRoad in 2000 and has since paved the road for explosive growth. Today, OpenRoad is the largest auto retailer in BC, with 26 retail locations, including 23 dealerships and 3 collision centres.

"Christian is taking a fresh approach to differentiate OpenRoad in a mature market," says Lui Petrollini, Entrepreneur Of The Year Pacific Program Director. "Loyalty marketing, predictive analytics and multi-channel platforms are just some of the tactics he's embraced to create a personalized and trusting experience — both online and in-store."

OpenRoad continues to invest in a culture of experimentation by implementing tools, such as a first-in-Canada custom payment platform known as Payment Engine and a custom peer-recognition social application called the OpenRoad Heart program, and with employee learning like their internal Leadership Development Program.

"One of OpenRoad's biggest strengths is understanding its people," says Petrollini. "Buying a car is a big investment decision for many people, and the experience often doesn't end at the point of purchase. Christian aims to build on that by delivering an engaged and meaningful car ownership experience from one end of the customer journey to the other." 

Christian's perseverance to experiment and explore new markets has allowed OpenRoad to overcome the size and legacy of longstanding competitors in the BC market. The company now employs 1,300 staff and has recently expanded into Washington state where the company now owns and manages Bentley of Bellevue, Lamborghini Bellevue, Rolls-Royce Motor Cars Bellevue and McLaren Bellevue.

As the Pacific region's EY Entrepreneur Of The Year 2018 winner as well as earning the top spot in the Business to Consumer category, Christian will now compete with top entrepreneurs from the Prairies, Ontario, Atlantic and Quebec regions for the national honour of EY Entrepreneur Of The Year 2018 Canada, to be presented at a gala celebration on 29 November 2018 in Toronto. In June 2019, Canada's EY Entrepreneur Of The Year 2018 will move to the world stage to compete with more than 50 country recipients for the title of EY World Entrepreneur Of The Year.

For full program details, visit ey.com/ca/eoy.

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About OpenRoad Auto Group
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 19 quality automotive brands at 26 full-service retail locations, including 23 dealerships and 3 collision centres. dealerships, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

About EY Entrepreneur Of The Year®
EY Entrepreneur Of The Year is the world’s most prestigious business awards program for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. ey.com/eoy

The 2018 Pacific independent judging panel consists of Charles Chang, President & Founder, Lyra Growth Partners Inc.; Debra Hewson, President & CEO, Odlum Brown; Sacha McLean, Partner, McLean Group; Ali Pejman, Partner, Fort Capital Partners; Lisa Shields, Founder & CEO, FI.SPAN Services Inc.; Bill Tam, Co-Chair, Digital Technology Supercluster; Cathy Thorpe, President & CEO; Nurse Next Door; and Marsha Walden, President & CEO, Destination British Columbia.

This year's program national sponsors are ICI RDI, The TMX Group, The Globe and Mail Inc., Media One Creative, Merrill Corporation, Kira Talent, Air Canada and The Printing House Limited. Pacific regional sponsors are Leone, Canada Wide Media, Hunt Personnel, Rocky Mountaineer and the University of British Columbia.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

 

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Rolls-Royce Motor Cars Vancouver to publicly debut the ROLLS-ROYCE CULLINAN for the first time in Western Canada during Luxury & Supercar Weekend, September 8 & 9th

VANCOUVER, B.C. (September 4, 2018) – Rolls-Royce Motor Cars Vancouver, part of OpenRoad Auto Group, will publicly debut the luxury auto maker’s most anticipated new model of all time, the Rolls-Royce Cullinan during Luxury & Supercar Weekend, September 8 and 9th at VanDusen Botanical Garden. Select media are being invited to preview the event on September 7th from 11:30 to 1:30 pm. Interviews will be available with Steven Wu, Rolls-Royce Motor Cars Vancouver Brand Manager in Mandarin and English at 12:00 PM. 

The Cullinan is Rolls-Royce like never seen before. The Rolls-Royce Cullinan is Rolls-Royce Motor Cars’ first foray into the luxury sport utility and is considered the most significant new model in the brand’s century long heritage. The elegant Cullinan SUV offers uncompromised luxury by adapting Rolls-Royce’s signature Architecture of Luxury design into a versatile, family oriented, super-luxury SUV with a host of bespoke features. The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’ 

In May 2018, OpenRoad Auto Group opened the new Rolls-Royce Motor Cars Vancouver dealership located at 1809 West 5th Avenue on Vancouver’s west side which replaces the former dealership located just a few blocks away. The 4,500 square foot, two level luxury automotive retail centre offers an elegant showroom featuring high end finishes, premium architectural details and space for up to six Rolls-Royce models. The new dealership is currently the only stand-alone Rolls-Royce dealership in Canada. All other Canadian stores combine Rolls-Royce with other luxury car brands like Karma or Lamborghini.

Rolls-Royce Motor Cars Vancouver is currently the top Canadian volume dealer and one of the top selling Rolls-Royce dealerships in the world. OpenRoad Auto Group acquired the Vancouver Rolls-Royce retail store in 2014, and just last year purchased a second Rolls-Royce dealership in Bellevue, Washington along with an established Bentley and Lamborghini retail facility. 

Visit the Rolls-Royce Motor Cars Press Club at press.rolls-roycemotorcars.com for the full Cullinan press kit. For details about Rolls-Royce Motor Cars Vancouver, visit rolls-roycemotorcars-vancouver.com. For more information about the 2018 Luxury & Supercar Weekend, visit luxurysupercar.com

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com.

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OPENROAD AUTO GROUP APPOINTED FIRST RETAIL LOCATION FOR MCLAREN AUTOMOTIVE IN THE PACIFIC NORTHWEST

Richmond, B.C. (June 13, 2018) – OpenRoad Auto Group, B.C.'s largest automotive retail group is proudly announcing the addition of McLaren Automotive, the British creator of luxury sports cars and super cars, to its already impressive luxury vehicle roster. OpenRoad Auto Group is now the only retail partner for McLaren Automotive in the Pacific Northwest of the United States. OpenRoad recently acquired Bentley, Lamborghini, Ferrari and Rolls-Royce Motor Cars in Bellevue, Washington making this the company's fourth U.S. brand and the company's 22nd dealership. 

The expansion of its North America area retail network in the greater Seattle area reinforces the strong connection between the brand’s high-performance vehicles and technology.
“We are delighted to be representing McLaren Automotive in this very important market in North America,” added Christian Chia, President and CEO at OpenRoad Auto Group and McLaren Bellevue. “The building work to deliver the facility is underway and once complete, it will be a flagship dealership befitting the McLaren brand. Our interim facility will allow us to serve current customers and followers of McLaren and welcome those who have not yet had the opportunity to experience McLaren products first hand.”

McLaren Bellevue will eventually be based at a brand-new, luxurious facility which will break ground this summer. Once complete, the state-of-the-art showroom will feature the latest visual identity of the iconic British brand, together with a spacious display area and a dedicated workshop facility. In the meantime, McLaren customers and fans in the region are encouraged to visit the temporary, showroom located at 1882 136th Place Northeast, Bellevue, Washington. 

“Our deep base of both existing customers and potential customers makes Seattle and the Pacific Northwest a natural choice for McLaren’s newest North American dealership,” said Mark Maakestad, General Manager at McLaren of Bellevue. We’re thrilled to be able to provide a localized point of sales and service experience so that the region’s supercar owners are spending minimized time away from their vehicles.”

Having previously developed iconic cars including the McLaren F1, McLaren Automotive was founded as an independent global car company in 2010. The British manufacturer of luxury, high-performance sports cars develops and utilizes technology and learnings from five decades of race-winning success.

For more information about McLaren Bellevue, please visit mclarenbellevue.com.

About OpenRoad Bellevue
OpenRoad’s Bellevue showroom is the only place for Washington, Oregon, Idaho and Montana luxury car owners, both current and aspiring, to purchase new Lamborghini, Bentley, Roll-Royce and McLaren models. These exotic vehicles are 100-percent customizable to the owners’ requests. Whether seeking an interior the color of a specific article of clothing, or a dashboard displaying artwork from their favorite photographer, Bentley, Lamborghini, or Rolls-Royce owners are able to customize their vehicles to fit their wants, needs and lifestyle.

About McLaren Automotive
McLaren Automotive is a creator of luxury, high-performance sports cars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fiber chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fiber chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hyper-car, the McLaren P1™. Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids. 2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna. To support the development, engineering and manufacture of its range of innovative sports cars and supercars, McLaren Automotive partners with world-leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

About OpenRoad Auto Group
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,100 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com

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Media Contact:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

 

OpenRoad Auto Group acquires Mercedes-Benz Surrey

May 30, 2018 (Surrey, B.C.) – OpenRoad Auto Group, B.C.’s largest automotive retail group, is pleased to announce the acquisition of Mercedes-Benz Surrey. This newest addition to the OpenRoad family is the company’s first Mercedes-Benz store.

Formerly owned by Silverstar MB Inc, Mercedes-Benz Surrey first opened in 1999 on Fraser Highway and later moved to its current location at 15508 104 Avenue in Surrey in 2002.

“Mercedes-Benz Canada is delighted to welcome Christian Chia from the OpenRoad Auto Group to our family of retailers," said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. "I’d like to take this opportunity to thank George Taubenfligel for the 18 years he was Dealer Principal of SilverStar MB. With the support of a strong team already in place, I am confident that Christian and Mercedes-Benz Surrey will continue to experience sustained success and growth.”

“Mercedes-Benz has always been an aspirational brand for us, so to be able to partner with Mercedes-Benz Canada to represent one of the most premium automotive companies in the world is a very exciting opportunity for us,” said Christian Chia, President and CEO of OpenRoad Auto Group.

The sales and service team from Silverstar MB will now be led by seasoned automotive professional, Jeremy Schaab as the incoming General Manager of the newly named Mercedes-Benz Surrey.

OpenRoad is excited to announce that it will provide enhanced valet service throughout Surrey and White Rock. The company will also introduce its signature Club OpenRoad loyalty plan to Mercedes-Benz Surrey, a program that offers exclusive perks and will allow customers to apply points earned through servicing towards the purchase of future new Mercedes-Benz vehicles. 

For more information about Mercedes-Benz Surrey, visit www.mercedes-benz-surrey.ca

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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Rolls-Royce Motor Cars Vancouver, an OpenRoad Auto Group dealer, hosts the North American debut for the Rolls-Royce Cullinan

FOR IMMEDIATE RELEASE

Rolls-Royce Motor Cars Vancouver, an OpenRoad Auto Group dealer, hosts the North American debut for the Rolls-Royce Cullinan

VANCOUVER, B.C. (May 17, 2018) – Rolls-Royce Motor Cars Vancouver, part of OpenRoad Auto Group, marked the official grand opening of the venerable brand’s new Vancouver showroom, Canada’s first stand-alone Rolls-Royce retail facility. The official unveiling of the luxury auto maker’s most anticipated new model of all time - the Rolls-Royce Cullinan took place during exclusive events for both media and clients, marking the first time the luxury auto maker has held a new model debut in Canada.

“Cullinan will be a game-changer for Rolls-Royce, especially in Canada providing our clients with the ultimate in luxury and a totally capable all-wheel drive vehicle. Our customers expect to go everywhere in luxury and they have demanded a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car,” said Pedro Mota, President of Rolls-Royce Motor Cars Americas. “The new showroom and facilities at Rolls-Royce Motor Cars Vancouver showcase the way we interact with our clients, in a luxurious and exclusive setting,” added Mota.

OpenRoad Auto Group’s new Rolls-Royce Motor Cars Vancouver is located at 1809 West 5th Avenue on Vancouver’s west side and replaces the former dealership located just a few blocks away. The 4,500 square foot, two level luxury automotive retail centre offers an elegant showroom featuring high-end finishes, premium architectural details and space for up to six Rolls-Royce models. The new dealership is currently the only stand-alone Rolls-Royce dealership in Canada. All other Canadian stores combine Rolls-Royce with other luxury car brands like Karma or Lamborghini.

“It’s an honor to partner with Rolls-Royce Motor Cars for the North American debut of the much-anticipated Rolls-Royce Cullinan while celebrating the official opening of our stunning new dealership,” said Christian Chia, President & CEO of OpenRoad Auto Group. “To host such a significant launch for one of the best automotive brands in the world is a true reflection of the strength of the Vancouver market and our relationship with Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars Vancouver is currently the top Canadian volume dealer and one of the top-selling Rolls-Royce dealerships in the world. OpenRoad Auto Group acquired the Vancouver Rolls-Royce retail store in 2014, and just last year purchased a second Rolls-Royce dealership in Bellevue, Washington along with an established Bentley and Lamborghini retail facility.

Authentic Rolls-Royce engineering – everywhere
Key to the creation of the Rolls-Royce Cullinan SUV was the Architecture of Luxury – Rolls-Royce’s proprietary all-aluminum architecture. The Architecture of Luxury really comes into its own in creating Cullinan. The engineering team behind Cullinan adapted the Architecture of Luxury to the design template of a high-bodied car laid down by Giles Taylor and his design team thanks to its innate adaptability. It was designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap. 

“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road behaviour in the SUV sector.” The integration of new technologies into the architecture was key to ensuring the fundamental quality of Cullinan as Effortless, Everywhere.

The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’

Designing a force of nature
“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “The label SUV
is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box all-terrain high-bodied car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”

Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs. The first “three-box” offer in the SUV-sector, Cullinan offers individual seating configuration where customers have the option of a unique glass partition wall that creates a distinct environment for passengers, separated from the luggage compartment. The most practical of Rolls-Royces, Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today. Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and multiple options for a ‘Bespoke Recreation Module.’

The Rolls-Royce Cullinan is Rolls-Royce as never before seen. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

Visit the Rolls-Royce Motor Cars Press Club at www.press.rolls-roycemotorcars.com for the full Cullinan press kit. For details about Rolls-Royce Motor Cars Vancouver, visit www.rolls-roycemotorcars-vancouver.com.  Event photos are available by request.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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OpenRoad brings electric hybrid supercar brand, KARMA to Vancouver

FOR IMMEDIATE RELEASE

OpenRoad Auto Group opens KARMA VANCOUVER - Western Canada’s first Karma Automotive dealership

January 25, 2018 (Vancouver, B.C.) – OpenRoad Auto Group is pleased to announce the launch of Western Canada’s first Karma Automotive dealership with the opening of KARMA VANCOUVER, located at 1717 West 5th Avenue on Vancouver’s prestigious west side. The Southern California-based automotive manufacturer known for its luxury electric plug-in hybrid sports cars has partnered with a select number of North American automotive retailers to represent their exclusive brand. OpenRoad Auto Group is one of 12 Karma dealerships in North America, and just one of three in all of Canada.

“Karma is designed for a discerning group of individuals who desire beautiful, clean vehicles and a memorable ownership experience.” said Joost de Vries, Karma’s VP of Sales & Service.  “We believe OpenRoad is our ideal partner for Western Canada based on their long term success with luxury automotive brands, and we’re thrilled to embark on this journey with them."

Founded in 2014, the Southern Californian auto manufacturer has earned a reputation for delivering a combination of advanced technology and timeless design with the new Karma Revero, an ultra-luxury electric plug-in hybrid Grand Tourer sedan, and the first electric extended range vehicle sold in North America, and powered by the sun through its solar panel roof. Employing a series hybrid engine, the Revero’s lithium-ion battery powers its electric motors to turn the rear wheels – giving up to 80 kilometres of pure electric driving range. Each vehicle is truly unique, with individually hand-painted emblems of the company's logo on the front and rear of every vehicle. The inspiration behind the Karma logo was an eclipse, showing a spark of sun, the eternal symbol of endless renewable energy.

“It’s an honour to welcome Karma to our family,” said Christian Chia, President & CEO OpenRoad Auto Group. “We believe strongly in the company and the values they hold, and we’re thrilled to be able to bring this exclusive automotive brand to our discerning Vancouver customers.”

OpenRoad Auto Group will be hosting a KARMA VANCOUVER launch party in the spring of 2018. Select media will be invited to attend. The 2018 Karma Revero will be on display at the 2018 Vancouver International Auto Show March 28th to April 1st. Demo opportunities are available upon request at the discretion of the retailer. For more information, visit www.karmavancouver.com or contact Tanis Sullivan at tanis@tanissullivan.com

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,100 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com

MEDIA CONTACT
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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From left: Aly Jiwani, Area General Manager, OpenRoad Auto Group; Curtis MacDonald, Brand Manager, Karma Vancouver; Christian Chia, President & CEO OpenRoad Auto Group

Karma Revero has been named the 2018 Green Car of the Year beating out Porsche, Cadillac and BMW. 

Karma Revero has been named the 2018 Green Car of the Year beating out Porsche, Cadillac and BMW.