ROLLS-ROYCE MOTOR CARS VANCOUVER HONOURED WITH 2018 ‘INSPIRING GREATNESS’ AWARD
OpenRoad Auto Group recognized for bringing the Rolls-Royce brand to life in its May 2018 showroom debut and Cullinan introduction
• May 17, 2018 American premiere of Cullinan at the grand opening of Rolls-Royce Motor Cars Vancouver
• Festivities brought the world’s leading luxury brand to life including a real-life Spirit of Ecstasy performance artist
• Showroom was the first stand-alone Rolls-Royce building in the Americas
• The event featured the American reveal of Cullinan, the brand’s first-ever SUV
• Nearly 200 guests including top media experienced the world class luxury event
April 30, 2019 (Vancouver, B.C.) - Rolls-Royce Motor Cars Vancouver has been recognized for its prowess in bringing the world’s most venerable brand to life with the marque’s coveted ‘Inspiring Greatness Award’ for 2018. Reserved for the most engaging and outstanding dealer client activity that embodies the brand promise and attitude of Rolls-Royce Motor Cars, the Vancouver team received the award for the festivities surrounding the opening of its new showroom that included the Americas-wide debut of the all-new Rolls-Royce Cullinan.
“It’s an honor to be singled out for the way we do business,” said Christian Chia, Principal of Rolls-Royce Motor Cars Vancouver. “Our goal is not to be the biggest, rather, we strive to share the beauty and inspiration of the Rolls-Royce brand with every one of our clients and potential clients.” He added, “We had the distinct honor of introducing the new Cullinan to all of the Americas during the opening of our magnificent new showroom. It was a perfect intersection of events for the brand.”
In creating this truly inspirational event for Vancouver, Canada and the entire Americas, Chia commented, “Cullinan was our muse, an unparalleled catalyst to inspire greatness through creativity and results.” The event reflected two facets of Cullinan, offering a Diamond Room and an Adventure Room. The world had never before seen a vehicle showcased on an onyx diamond LED platform imported from Brazil. The celebration also included a custom Rolls-Royce infinity mirror room of 88 candles endlessly illuminating a Spirit of Ecstasy living sculpture. Snow fell from the gobo-inspired sky while a 3D deer looked on from a cinematic mountain range inside the forested Adventure Room. All the while, guests sipped a flaming pine-infused mezcal while dining on lobster claw charcoal sliders, A5 wagyu sushi and salmon lollipops with silver leaf cotton candy.
“In 2018 Rolls-Royce Motor Cars Vancouver inspired not only its clients, but also the entire Rolls-Royce family with this program,” said Martin Fritsches, President and CEO of Rolls-Royce Motor America. He added, “We are a brand that each of our clients aspire to in their own way. We build cars that inspire people who do great things. And it’s only fitting when we recognize that inspiration excellence among our family of dealers.”
Rolls-Royce Motor Cars’ new facility in Vancouver remains a showcase for the brand. Inside the Bespoke lounge, clients personalize their new vehicle from more than 44,000 available exterior colors and a wide variety of textiles and interior materials ranging from the highest quality leather to high-tech carbon fiber. Working together with a team of expert colour, material and design consultants in Goodwood, Home of Rolls-Royce, the Bespoke process is what makes these cars exclusive and unique. In 2018, Rolls-Royce Motor Cars delivered significant bespoke activity in North America in more than 80% of all vehicles commissioned.
Rolls-Royce Motor Cars Vancouver is one of 44 Rolls-Royce Motor Car retail partners in the Americas, including 37 in the United States, 4 in Canada, 2 in South America and one in Mexico. Last year the company delivered 4,107 units for a record year of growth. The Americas remains the largest global region for Rolls-Royce Motor Cars where about one-third of all commissions are delivered. Rolls-Royce Motor Cars develops and delivers the world’s ultimate luxury vehicles. Each Rolls-Royce Motor car is hand crafted at the company’s state-of-the-art assembly facility in Goodwood, England.
For a full suite of photos and videos of the event, CLICK HERE.
ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,400 associates representing 20 quality automotive brands at 28 full-service retail locations, including 23 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com
Tanis Sullivan Communications