Christian Chia

ROLLS-ROYCE MOTOR CARS VANCOUVER HONOURED WITH 2018 ‘INSPIRING GREATNESS’ AWARD

ROLLS-ROYCE MOTOR CARS VANCOUVER HONOURED WITH 2018 ‘INSPIRING GREATNESS’ AWARD

OpenRoad Auto Group recognized for bringing the Rolls-Royce brand to life in its May 2018 showroom debut and Cullinan introduction

• May 17, 2018 American premiere of Cullinan at the grand opening of Rolls-Royce Motor Cars Vancouver
• Festivities brought the world’s leading luxury brand to life including a real-life Spirit of Ecstasy performance artist
• Showroom was the first stand-alone Rolls-Royce building in the Americas
• The event featured the American reveal of Cullinan, the brand’s first-ever SUV
• Nearly 200 guests including top media experienced the world class luxury event

April 30, 2019 (Vancouver, B.C.) - Rolls-Royce Motor Cars Vancouver has been recognized for its prowess in bringing the world’s most venerable brand to life with the marque’s coveted ‘Inspiring Greatness Award’ for 2018. Reserved for the most engaging and outstanding dealer client activity that embodies the brand promise and attitude of Rolls-Royce Motor Cars, the Vancouver team received the award for the festivities surrounding the opening of its new showroom that included the Americas-wide debut of the all-new Rolls-Royce Cullinan.

“It’s an honor to be singled out for the way we do business,” said Christian Chia, Principal of Rolls-Royce Motor Cars Vancouver. “Our goal is not to be the biggest, rather, we strive to share the beauty and inspiration of the Rolls-Royce brand with every one of our clients and potential clients.” He added, “We had the distinct honor of introducing the new Cullinan to all of the Americas during the opening of our magnificent new showroom. It was a perfect intersection of events for the brand.”

In creating this truly inspirational event for Vancouver, Canada and the entire Americas, Chia commented, “Cullinan was our muse, an unparalleled catalyst to inspire greatness through creativity and results.” The event reflected two facets of Cullinan, offering a Diamond Room and an Adventure Room. The world had never before seen a vehicle showcased on an onyx diamond LED platform imported from Brazil. The celebration also included a custom Rolls-Royce infinity mirror room of 88 candles endlessly illuminating a Spirit of Ecstasy living sculpture. Snow fell from the gobo-inspired sky while a 3D deer looked on from a cinematic mountain range inside the forested Adventure Room. All the while, guests sipped a flaming pine-infused mezcal while dining on lobster claw charcoal sliders, A5 wagyu sushi and salmon lollipops with silver leaf cotton candy.

“In 2018 Rolls-Royce Motor Cars Vancouver inspired not only its clients, but also the entire Rolls-Royce family with this program,” said Martin Fritsches, President and CEO of Rolls-Royce Motor America. He added, “We are a brand that each of our clients aspire to in their own way. We build cars that inspire people who do great things. And it’s only fitting when we recognize that inspiration excellence among our family of dealers.”

Rolls-Royce Motor Cars’ new facility in Vancouver remains a showcase for the brand. Inside the Bespoke lounge, clients personalize their new vehicle from more than 44,000 available exterior colors and a wide variety of textiles and interior materials ranging from the highest quality leather to high-tech carbon fiber. Working together with a team of expert colour, material and design consultants in Goodwood, Home of Rolls-Royce, the Bespoke process is what makes these cars exclusive and unique. In 2018, Rolls-Royce Motor Cars delivered significant bespoke activity in North America in more than 80% of all vehicles commissioned.

Rolls-Royce Motor Cars Vancouver is one of 44 Rolls-Royce Motor Car retail partners in the Americas, including 37 in the United States, 4 in Canada, 2 in South America and one in Mexico. Last year the company delivered 4,107 units for a record year of growth. The Americas remains the largest global region for Rolls-Royce Motor Cars where about one-third of all commissions are delivered. Rolls-Royce Motor Cars develops and delivers the world’s ultimate luxury vehicles. Each Rolls-Royce Motor car is hand crafted at the company’s state-of-the-art assembly facility in Goodwood, England.

For a full suite of photos and videos of the event, CLICK HERE.

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ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,400 associates representing 20 quality automotive brands at 28 full-service retail locations, including 23 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

 

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THE PACIFIC NORTHWEST’S FIRST MCLAREN AUTOMOTIVE DEALERSHIP CELEBRATED DURING THE MCLAREN BELLEVUE LAUNCH PARTY AT THE DRIVERS CLUB

New state-of-the-art luxury dealership for Bentley Lamborghini McLaren and Rolls-Royce announced during the exclusive event.

Bellevue, WA (December 13, 2018) – OpenRoad Auto Group and close to two hundred guests celebrated the launch of the first McLaren Automotive dealership in the Pacific Northwest during the official launch party for McLaren Bellevue at the Drivers Club on December 12th. The exclusive event coincided with the unveiling of plans for a new state-of-the art luxury dealership for Bentley, Lamborghini, McLaren and Rolls-Royce Motor Cars in Bellevue, Washington. The announcement comes on the heels of the recent acquisition of all four automotive brands by OpenRoad Auto Group and reinforces the company’s position as a leading automotive dealership group.

“We’re delighted to be able to bring McLaren to this very important market in North America for the first time,” said Christian Chia, CEO at OpenRoad Auto Group and owner of Bentley Lamborghini McLaren and Rolls-Royce Bellevue. “We’re also pleased to announce plans for a new dealership in Bellevue that will not only house McLaren, but also Lamborghini, Bentley and Rolls-Royce Motor Cars. The facility is expected to become a destination for owners and enthusiasts of all four luxury supercar brands and a flagship dealership in the Pacific Northwest.”

OpenRoad will be breaking ground on the new site for Bentley Lamborghini McLaren and Rolls-Royce Motors Cars of Bellevue in early 2019 with plans to open the new dealership in the late summer of 2020. The 3.6-acre site located at 13617 NE 20th Street will soon be the home of a 22,000 square foot sales and service centre that will include 23 service and detail bays, a large luxurious showroom and customer lounge, plus an additional 10,000 square feet of flex space for special events. Until the new dealership is complete, customers of McLaren, Lamborghini, Bentley and Rolls-Royce are encouraged to visit the temporary showroom located at 1882 136th Place Northeast in Bellevue.

The McLaren Bellevue launch party was hosted at the new Drivers Club in Redmond, an exclusive social club that offers vehicle storage and management. Guests were treated to curated experiences from nearly every edge of the world with performances from a violinist-extremist from Alaska, dishes from the Pacific Northwest and Asia by Ascend Prime Steak & Sushi, delights from Canada's culinary Olympian, décor from Florida, and most importantly spectacular cars from the UK. For more information about McLaren Bellevue, please visit McLarenBellevue.com

High resolution photos available upon request.

About OpenRoad Bellevue

OpenRoad’s Bellevue showroom is the only place for Washington, Oregon, Idaho and Montana luxury car owners, both current and aspiring, to purchase new Bentley, Lamborghini, McLaren and Roll-Royce Motor Cars models. These exotic vehicles are 100-percent customizable to the owners’ requests. Whether seeking an interior the color of a specific article of clothing, or a dashboard displaying artwork from their favorite photographer, Bentley, Lamborghini, McLaren or Rolls-Royce owners are able to customize their vehicles to fit their wants, needs and lifestyle. Visit all OpenRoad’s Bellevue dealerships online at BentleyofBellevue.com LamborghiniofBellevue.com McLarenBellevue.com and Rolls-RoyceBellevue.com.

About McLaren Automotive

McLaren Automotive is a creator of luxury, high-performance sports cars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fiber chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fiber chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hyper-car, the McLaren P1™. Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids. 2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna. To support the development, engineering and manufacture of its range of innovative sports cars and supercars, McLaren Automotive partners with world-leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille. cars.mclaren.com

About OpenRoad Auto Group

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 20 quality automotive brands at 27 full-service retail locations, including 23 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. OpenRoadAutoGroup.com

MEDIA CONTACT:

Tanis Sullivan

Tanis Sullivan Communications

604-230-8008

tanis@tanissullivan.com

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Christian Chia, CEO of OpenRoad Auto Group named EY Entrepreneur Of The Year® 2018 Pacific Winner

Christian Chia, CEO of OpenRoad Auto Group named EY Entrepreneur Of The Year® 2018 Pacific Winner

The automotive retail industry entrepreneur is being recognized for his innovation and success in a highly competitive and rapidly changing industry.

VANCOUVER, BC (Sept. 28, 2018) - Christian Chia, Chief Executive Officer of OpenRoad Auto Group Limited, British Columbia's largest-volume dealership group, has earned the prestigious distinction as the EY Entrepreneur Of The Year 2018 Pacific winner. Chia was chosen as the Pacific region’s top entrepreneur and an industry trailblazer from an elite group of 35 finalists based on his proven success and leadership in the automotive retail and service industry. 

“It is a tremendous honour to be recognized amongst such an esteemed group of entrepreneurs,” said Christian Chia, CEO of OpenRoad Auto Group. “At OpenRoad, we’ve worked very hard to stay ahead of competition and to offer a superior car ownership experience at every turn, so this award is truly a testament to the dedication of the entire OpenRoad team.”

Established in 1978 as Multiland Investment, the small, family-run business of one car dealership eventually grew to four stores and three brands by the time Christian became president in 1998. He then led the transition from Multiland to OpenRoad in 2000 and has since paved the road for explosive growth. Today, OpenRoad is the largest auto retailer in BC, with 26 retail locations, including 23 dealerships and 3 collision centres.

"Christian is taking a fresh approach to differentiate OpenRoad in a mature market," says Lui Petrollini, Entrepreneur Of The Year Pacific Program Director. "Loyalty marketing, predictive analytics and multi-channel platforms are just some of the tactics he's embraced to create a personalized and trusting experience — both online and in-store."

OpenRoad continues to invest in a culture of experimentation by implementing tools, such as a first-in-Canada custom payment platform known as Payment Engine and a custom peer-recognition social application called the OpenRoad Heart program, and with employee learning like their internal Leadership Development Program.

"One of OpenRoad's biggest strengths is understanding its people," says Petrollini. "Buying a car is a big investment decision for many people, and the experience often doesn't end at the point of purchase. Christian aims to build on that by delivering an engaged and meaningful car ownership experience from one end of the customer journey to the other." 

Christian's perseverance to experiment and explore new markets has allowed OpenRoad to overcome the size and legacy of longstanding competitors in the BC market. The company now employs 1,300 staff and has recently expanded into Washington state where the company now owns and manages Bentley of Bellevue, Lamborghini Bellevue, Rolls-Royce Motor Cars Bellevue and McLaren Bellevue.

As the Pacific region's EY Entrepreneur Of The Year 2018 winner as well as earning the top spot in the Business to Consumer category, Christian will now compete with top entrepreneurs from the Prairies, Ontario, Atlantic and Quebec regions for the national honour of EY Entrepreneur Of The Year 2018 Canada, to be presented at a gala celebration on 29 November 2018 in Toronto. In June 2019, Canada's EY Entrepreneur Of The Year 2018 will move to the world stage to compete with more than 50 country recipients for the title of EY World Entrepreneur Of The Year.

For full program details, visit ey.com/ca/eoy.

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About OpenRoad Auto Group
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 19 quality automotive brands at 26 full-service retail locations, including 23 dealerships and 3 collision centres. dealerships, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

About EY Entrepreneur Of The Year®
EY Entrepreneur Of The Year is the world’s most prestigious business awards program for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. ey.com/eoy

The 2018 Pacific independent judging panel consists of Charles Chang, President & Founder, Lyra Growth Partners Inc.; Debra Hewson, President & CEO, Odlum Brown; Sacha McLean, Partner, McLean Group; Ali Pejman, Partner, Fort Capital Partners; Lisa Shields, Founder & CEO, FI.SPAN Services Inc.; Bill Tam, Co-Chair, Digital Technology Supercluster; Cathy Thorpe, President & CEO; Nurse Next Door; and Marsha Walden, President & CEO, Destination British Columbia.

This year's program national sponsors are ICI RDI, The TMX Group, The Globe and Mail Inc., Media One Creative, Merrill Corporation, Kira Talent, Air Canada and The Printing House Limited. Pacific regional sponsors are Leone, Canada Wide Media, Hunt Personnel, Rocky Mountaineer and the University of British Columbia.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

 

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OPENROAD GETS PERSONAL WITH TODD TALBOT

OPENROAD GETS PERSONAL WITH TODD TALBOT, CO-HOST OF LOVE IT OR LIST IT VANCOUVER AT OPENROAD TOYOTA RICHMOND

JULY 10, 2017 (RICHMOND, B.C.) – B.C.’s largest automotive retail group is getting personal with one of Canada’s hottest TV personalities - Todd Talbot, the co-host of Love It or List It Vancouver. OpenRoad Auto Group recently partnered with Talbot to produce a series of videos profiling Talbot and his new Toyota Tacoma from OpenRoad Toyota Richmond as part of a social media campaign being rolled out this week.

“You couldn’t get a better or more genuine spokesperson for your brand,” said Christian Chia, President & CEO of OpenRoad Auto Group. “Todd has been a long time customer of ours at MINI Yaletown, so we’re delighted to extend our relationship in this way to showcase his personal side and demonstrate how his OpenRoad vehicle fits into his lifestyle.”

The first video is titled “73 Questions with Todd Talbot” which features Talbot walking through OpenRoad Toyota Richmond while answering rapid fire questions and performing celebrity impressions and showing off his dance moves. OpenRoad will release a second video showcasing Talbot in the Toyota Tacoma later this month, followed by another series featuring another vehicle in early 2018.

The partnership between OpenRoad and Talbot also includes his work as an emcee at OpenRoad's annual charity golf tournament and social media posts from Talbot directly which will highlight the diversity of his vehicle for his work and lifestyle as a TV host, a realtor, renovator and a family man.

"Like most people, I'm really busy between working, moving, renovating, and being a dad, so the Tacoma plays a big role in my daily routine," said Talbot. "I look forward to sharing a glimpse behind-the-scenes, and I hope our friends on social media will come along for the ride!"

CLICK HERE to view OpenRoad's 73 Questions with Todd Talbot video interview. 

Interviews with OpenRoad spokespeople and high-resolution photos are available upon request. 

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,000 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

Photography credit: Todd Duncan Studios. Videography credit: Mark Philps

MEDIA CONTACT

Tanis Sullivan
604-230-8008
tanis@tanissullivan.com