Ajay Dilawri

OpenRoad, Dilawri and Porsche Cars Canada break ground together at future home of new Porsche Centre Richmond


FOR IMMEDIATE RELEASE

OpenRoad, Dilawri and Porsche Cars Canada break ground together at future home of new Porsche Centre Richmond

October 11, 2019 (Richmond, B.C.) – British Columbia’s auto giants, OpenRoad Auto Group and Dilawri Group of Companies announced their partnership with Porsche Cars Canada to bring a new state-of-the-art Porsche centre to Richmond by late 2020. The plans and new partnership were revealed today during a groundbreaking ceremony that marked the official start of construction of the new Porsche Centre Richmond at the Richmond Auto Mall.

“This is an exciting new era for Porsche in B.C. with two of B.C.’s largest automotive groups combining their strengths, expertise and passion for Porsche in order to deliver on a vision for a new flagship location that will embody the very essence of the Porsche brand,” said Christian Chia, CEO of OpenRoad Auto Group.

OpenRoad and Dilawri both currently own and operate existing Porsche centres in the Vancouver area. OpenRoad’s Porsche Centre Langley and Dilawri’s Porsche Centre Vancouver have both achieved the highest success and have been honoured with the Porsche Canada Premier Dealership Award for industry excellence. Porsche Centre Richmond will be the third and largest Porsche centre in the Vancouver area and will be jointly owned and operated through a newly formed partnership between OpenRoad Auto Group and Dilawri Group of Companies.

“We’re continuing to see demand for new and used Porsche cars in British Columbia so when the opportunity came up for another sales and service centre, Richmond was a natural choice based on its central location and high concentration of Porsche owners,” said Ajay Dilawri, Principal Director of Dilawri Group of Companies. “We’re confident in our partnership with OpenRoad and the future of Porsche Centre Richmond. We look forward to opening the doors in late 2020.” 

Marc Ouayoun, President & CEO of Porsche Cars Canada along with Christian Chia, CEO of OpenRoad Auto Group, and Ajay Dilawri, Principal Director of Dilawri Group of Companies, unveiled plans for the new 75,000-square-foot retail and service centre that will feature a massive new and pre-owned showroom, expansive service and parts area with 15 service bays, a service drive through and specialized delivery area. The new centre will staff approximately 40 employees in the areas of sales, service, management and administration. Construction of the multimillion-dollar Porsche AG designed project is being constructed by Wales McLelland.

Following today’s groundbreaking event, stakeholders were invited to attend an unveiling of the all-electric Porsche Taycan at the newly opened Porsche Now Richmond pop-up location at 
Aberdeen Square. Guests explored the new storefront which offers an immersive Porsche experience highlighting the world’s first Porsche Now pop-up design concept, plus Canada’s only Porsche Design lifestyle accessories shop. For more information visit, porscherichmond.ca.

High resolution event photos and renderings of Porsche Centre Richmond available upon request.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,500 associates representing 21 quality automotive brands at 32 full-service retail locations, including 25 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. With a focus on transparent and innovative business practices, OpenRoad associates are empowered in their roles in order to establish lifelong relationships with car owners. The company’s corporate philosophy is rooted in Unlimited Possibilities Ahead for their clients, their associates and partners. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

ABOUT DILAWRI GROUP OF COMPANIES
Dilawri Group of Companies is Canada's largest automotive group with 72 franchised dealerships representing 30 automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and British Columbia. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership. For more information, visit dilawri.ca.

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MEDIA CONTACT
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

World’s first PORSCHE NOW pop-up store opens in Richmond, B.C.

FOR IMMEDIATE RELEASE

September 17, 2019 (Richmond, B.C.) – The doors to the first-ever Porsche Now pop-up store officially opened today in Richmond, British Columbia, offering Porsche fans and owners a new one-of-a-kind Porsche brand experience unlike anywhere else in the world.

Located in Richmond’s Aberdeen Square, Porsche Now Richmond is the first retail outlet in the world to showcase the new Porsche Now design concept which was recently introduced by Porsche AG in Stuttgart, Germany. The state-of-the-art pop-up store is also the first collaboration between auto giants, OpenRoad Auto Group and the Dilawri Group of Companies ahead of their new flagship dealership, Porsche Centre Richmond, which is currently under construction and scheduled to open in late 2020 in the Richmond Auto Mall.

“We’re driven by the desire to fuel Porsche passion by exceeding our customers’ expectations with extraordinary and memorable Porsche experiences in and outside of our dealerships,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re thrilled to partner with Porsche Canada and Dilawri Group to deliver on that promise with an enhanced customer experience at the new Porsche Now Richmond.”

“We are very excited to represent the Porsche brand in the Richmond market under the newPorsche Now concept,” said Ajay Dilawri, president of Dilawri Group of Companies. “We have endless passion for this brand and are committed to ensuring that we offer a great experience to our customers in all aspects of our business, and look forward to developing this new concept with our Porsche Canada and OpenRoad partners.”

Porsche Now Richmond is a new home for Porsche in Metro Vancouver, and provides customers with an intimate and interactive Porsche sales environment, as well as a convenient service drop off location. The new retail concept features an array of amenities with a design centre offering Porsche Exclusive Manufaktur items where customers can custom build their own Porsche in a configuration lounge based on their individual bespoke preferences. There is also a Porsche AR Augmented Reality visualizer for clients to experience their dream Porsche any time, everywhere.

The new Porsche Now Richmond is the only location in Canada to offer a Porsche Design shop, featuring an exclusive lifestyle brand of puristic design and products in the areas of sportswear and fashion, timepieces, eyewear, electronics, and bags and luggage.

At Porsche Now Richmond, modern design, technology and art are combined to produce a truly captivating customer experience. One entrance of the pop-up store features an endless mirror room and a custom children's Porsche 911 Carrera art piece symbolizing endless opportunities. The store will also showcase rotating exhibitions by local artists with a permanent feature wall that is a graffiti-style mural commissioned by local Chinese-Canadian designer and graffiti artist, Carson Ting. The mural represents Ting’s dynamic vision of the Porsche brand as well as Richmond’s deep heritage as B.C.’s most culturally diverse community. Customers can also experience unique in-store Porsche 3D mapping and interactive images projected onto the showroom vehicles to animate and bring each vehicle to life.

The opening of Porsche Now Richmond comes on the heels of the launch of the 2020 Porsche 911 during recent events at both OpenRoad’s Porsche Centre Langley and Dilawri’s Porsche Centre Vancouver. It is the 8th generation of the iconic Porsche 911 sports car.

Porsche Now Richmond is open daily except Sundays at 8060 Cambie Road in Richmond. For more information, visit PorscheRichmond.ca and follow Porsche Now Richmond on Facebook or Instagram.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,500 associates representing 21 quality automotive brands at 32 full-service retail locations, including 25 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. With a focus on transparent and innovative business practices, OpenRoad associates are empowered in their roles in order to establish lifelong relationships with car owners. The company’s corporate philosophy is rooted in Unlimited Possibilities Ahead for their clients, their associates and partners. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. openroadautogroup.com

ABOUT DILAWRI GROUP OF COMPANIES
Dilawri Group of Companies is Canada's largest automotive group with 72 franchised dealerships representing 30 automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and British Columbia. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership. For more information, visit dilawri.ca.

MEDIA CONTACT
Tanis Sullivan
Tanis Sullivan Communications
604-230-8008
tanis@tanissullivan.com

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