Luxury Automotive

THE PACIFIC NORTHWEST’S FIRST MCLAREN AUTOMOTIVE DEALERSHIP CELEBRATED DURING THE MCLAREN BELLEVUE LAUNCH PARTY AT THE DRIVERS CLUB

New state-of-the-art luxury dealership for Bentley Lamborghini McLaren and Rolls-Royce announced during the exclusive event.

Bellevue, WA (December 13, 2018) – OpenRoad Auto Group and close to two hundred guests celebrated the launch of the first McLaren Automotive dealership in the Pacific Northwest during the official launch party for McLaren Bellevue at the Drivers Club on December 12th. The exclusive event coincided with the unveiling of plans for a new state-of-the art luxury dealership for Bentley, Lamborghini, McLaren and Rolls-Royce Motor Cars in Bellevue, Washington. The announcement comes on the heels of the recent acquisition of all four automotive brands by OpenRoad Auto Group and reinforces the company’s position as a leading automotive dealership group.

“We’re delighted to be able to bring McLaren to this very important market in North America for the first time,” said Christian Chia, CEO at OpenRoad Auto Group and owner of Bentley Lamborghini McLaren and Rolls-Royce Bellevue. “We’re also pleased to announce plans for a new dealership in Bellevue that will not only house McLaren, but also Lamborghini, Bentley and Rolls-Royce Motor Cars. The facility is expected to become a destination for owners and enthusiasts of all four luxury supercar brands and a flagship dealership in the Pacific Northwest.”

OpenRoad will be breaking ground on the new site for Bentley Lamborghini McLaren and Rolls-Royce Motors Cars of Bellevue in early 2019 with plans to open the new dealership in the late summer of 2020. The 3.6-acre site located at 13617 NE 20th Street will soon be the home of a 22,000 square foot sales and service centre that will include 23 service and detail bays, a large luxurious showroom and customer lounge, plus an additional 10,000 square feet of flex space for special events. Until the new dealership is complete, customers of McLaren, Lamborghini, Bentley and Rolls-Royce are encouraged to visit the temporary showroom located at 1882 136th Place Northeast in Bellevue.

The McLaren Bellevue launch party was hosted at the new Drivers Club in Redmond, an exclusive social club that offers vehicle storage and management. Guests were treated to curated experiences from nearly every edge of the world with performances from a violinist-extremist from Alaska, dishes from the Pacific Northwest and Asia by Ascend Prime Steak & Sushi, delights from Canada's culinary Olympian, décor from Florida, and most importantly spectacular cars from the UK. For more information about McLaren Bellevue, please visit McLarenBellevue.com

High resolution photos available upon request.

About OpenRoad Bellevue

OpenRoad’s Bellevue showroom is the only place for Washington, Oregon, Idaho and Montana luxury car owners, both current and aspiring, to purchase new Bentley, Lamborghini, McLaren and Roll-Royce Motor Cars models. These exotic vehicles are 100-percent customizable to the owners’ requests. Whether seeking an interior the color of a specific article of clothing, or a dashboard displaying artwork from their favorite photographer, Bentley, Lamborghini, McLaren or Rolls-Royce owners are able to customize their vehicles to fit their wants, needs and lifestyle. Visit all OpenRoad’s Bellevue dealerships online at BentleyofBellevue.com LamborghiniofBellevue.com McLarenBellevue.com and Rolls-RoyceBellevue.com.

About McLaren Automotive

McLaren Automotive is a creator of luxury, high-performance sports cars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fiber chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fiber chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hyper-car, the McLaren P1™. Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids. 2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna. To support the development, engineering and manufacture of its range of innovative sports cars and supercars, McLaren Automotive partners with world-leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille. cars.mclaren.com

About OpenRoad Auto Group

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,300 associates representing 20 quality automotive brands at 27 full-service retail locations, including 23 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. OpenRoadAutoGroup.com

MEDIA CONTACT:

Tanis Sullivan

Tanis Sullivan Communications

604-230-8008

tanis@tanissullivan.com

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OPENROAD AUTO GROUP APPOINTED FIRST RETAIL LOCATION FOR MCLAREN AUTOMOTIVE IN THE PACIFIC NORTHWEST

Richmond, B.C. (June 13, 2018) – OpenRoad Auto Group, B.C.'s largest automotive retail group is proudly announcing the addition of McLaren Automotive, the British creator of luxury sports cars and super cars, to its already impressive luxury vehicle roster. OpenRoad Auto Group is now the only retail partner for McLaren Automotive in the Pacific Northwest of the United States. OpenRoad recently acquired Bentley, Lamborghini, Ferrari and Rolls-Royce Motor Cars in Bellevue, Washington making this the company's fourth U.S. brand and the company's 22nd dealership. 

The expansion of its North America area retail network in the greater Seattle area reinforces the strong connection between the brand’s high-performance vehicles and technology.
“We are delighted to be representing McLaren Automotive in this very important market in North America,” added Christian Chia, President and CEO at OpenRoad Auto Group and McLaren Bellevue. “The building work to deliver the facility is underway and once complete, it will be a flagship dealership befitting the McLaren brand. Our interim facility will allow us to serve current customers and followers of McLaren and welcome those who have not yet had the opportunity to experience McLaren products first hand.”

McLaren Bellevue will eventually be based at a brand-new, luxurious facility which will break ground this summer. Once complete, the state-of-the-art showroom will feature the latest visual identity of the iconic British brand, together with a spacious display area and a dedicated workshop facility. In the meantime, McLaren customers and fans in the region are encouraged to visit the temporary, showroom located at 1882 136th Place Northeast, Bellevue, Washington. 

“Our deep base of both existing customers and potential customers makes Seattle and the Pacific Northwest a natural choice for McLaren’s newest North American dealership,” said Mark Maakestad, General Manager at McLaren of Bellevue. We’re thrilled to be able to provide a localized point of sales and service experience so that the region’s supercar owners are spending minimized time away from their vehicles.”

Having previously developed iconic cars including the McLaren F1, McLaren Automotive was founded as an independent global car company in 2010. The British manufacturer of luxury, high-performance sports cars develops and utilizes technology and learnings from five decades of race-winning success.

For more information about McLaren Bellevue, please visit mclarenbellevue.com.

About OpenRoad Bellevue
OpenRoad’s Bellevue showroom is the only place for Washington, Oregon, Idaho and Montana luxury car owners, both current and aspiring, to purchase new Lamborghini, Bentley, Roll-Royce and McLaren models. These exotic vehicles are 100-percent customizable to the owners’ requests. Whether seeking an interior the color of a specific article of clothing, or a dashboard displaying artwork from their favorite photographer, Bentley, Lamborghini, or Rolls-Royce owners are able to customize their vehicles to fit their wants, needs and lifestyle.

About McLaren Automotive
McLaren Automotive is a creator of luxury, high-performance sports cars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fiber chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fiber chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hyper-car, the McLaren P1™. Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids. 2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna. To support the development, engineering and manufacture of its range of innovative sports cars and supercars, McLaren Automotive partners with world-leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

About OpenRoad Auto Group
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,100 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com

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Media Contact:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

 

OpenRoad Auto Group acquires Mercedes-Benz Surrey

May 30, 2018 (Surrey, B.C.) – OpenRoad Auto Group, B.C.’s largest automotive retail group, is pleased to announce the acquisition of Mercedes-Benz Surrey. This newest addition to the OpenRoad family is the company’s first Mercedes-Benz store.

Formerly owned by Silverstar MB Inc, Mercedes-Benz Surrey first opened in 1999 on Fraser Highway and later moved to its current location at 15508 104 Avenue in Surrey in 2002.

“Mercedes-Benz Canada is delighted to welcome Christian Chia from the OpenRoad Auto Group to our family of retailers," said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. "I’d like to take this opportunity to thank George Taubenfligel for the 18 years he was Dealer Principal of SilverStar MB. With the support of a strong team already in place, I am confident that Christian and Mercedes-Benz Surrey will continue to experience sustained success and growth.”

“Mercedes-Benz has always been an aspirational brand for us, so to be able to partner with Mercedes-Benz Canada to represent one of the most premium automotive companies in the world is a very exciting opportunity for us,” said Christian Chia, President and CEO of OpenRoad Auto Group.

The sales and service team from Silverstar MB will now be led by seasoned automotive professional, Jeremy Schaab as the incoming General Manager of the newly named Mercedes-Benz Surrey.

OpenRoad is excited to announce that it will provide enhanced valet service throughout Surrey and White Rock. The company will also introduce its signature Club OpenRoad loyalty plan to Mercedes-Benz Surrey, a program that offers exclusive perks and will allow customers to apply points earned through servicing towards the purchase of future new Mercedes-Benz vehicles. 

For more information about Mercedes-Benz Surrey, visit www.mercedes-benz-surrey.ca

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com.

MEDIA CONTACT:
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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OpenRoad brings electric hybrid supercar brand, KARMA to Vancouver

FOR IMMEDIATE RELEASE

OpenRoad Auto Group opens KARMA VANCOUVER - Western Canada’s first Karma Automotive dealership

January 25, 2018 (Vancouver, B.C.) – OpenRoad Auto Group is pleased to announce the launch of Western Canada’s first Karma Automotive dealership with the opening of KARMA VANCOUVER, located at 1717 West 5th Avenue on Vancouver’s prestigious west side. The Southern California-based automotive manufacturer known for its luxury electric plug-in hybrid sports cars has partnered with a select number of North American automotive retailers to represent their exclusive brand. OpenRoad Auto Group is one of 12 Karma dealerships in North America, and just one of three in all of Canada.

“Karma is designed for a discerning group of individuals who desire beautiful, clean vehicles and a memorable ownership experience.” said Joost de Vries, Karma’s VP of Sales & Service.  “We believe OpenRoad is our ideal partner for Western Canada based on their long term success with luxury automotive brands, and we’re thrilled to embark on this journey with them."

Founded in 2014, the Southern Californian auto manufacturer has earned a reputation for delivering a combination of advanced technology and timeless design with the new Karma Revero, an ultra-luxury electric plug-in hybrid Grand Tourer sedan, and the first electric extended range vehicle sold in North America, and powered by the sun through its solar panel roof. Employing a series hybrid engine, the Revero’s lithium-ion battery powers its electric motors to turn the rear wheels – giving up to 80 kilometres of pure electric driving range. Each vehicle is truly unique, with individually hand-painted emblems of the company's logo on the front and rear of every vehicle. The inspiration behind the Karma logo was an eclipse, showing a spark of sun, the eternal symbol of endless renewable energy.

“It’s an honour to welcome Karma to our family,” said Christian Chia, President & CEO OpenRoad Auto Group. “We believe strongly in the company and the values they hold, and we’re thrilled to be able to bring this exclusive automotive brand to our discerning Vancouver customers.”

OpenRoad Auto Group will be hosting a KARMA VANCOUVER launch party in the spring of 2018. Select media will be invited to attend. The 2018 Karma Revero will be on display at the 2018 Vancouver International Auto Show March 28th to April 1st. Demo opportunities are available upon request at the discretion of the retailer. For more information, visit www.karmavancouver.com or contact Tanis Sullivan at tanis@tanissullivan.com

ABOUT OPENROAD AUTO GROUP

OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,100 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com

MEDIA CONTACT
Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008
tanis@tanissullivan.com

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From left: Aly Jiwani, Area General Manager, OpenRoad Auto Group; Curtis MacDonald, Brand Manager, Karma Vancouver; Christian Chia, President & CEO OpenRoad Auto Group

Karma Revero has been named the 2018 Green Car of the Year beating out Porsche, Cadillac and BMW. 

Karma Revero has been named the 2018 Green Car of the Year beating out Porsche, Cadillac and BMW.