FOR IMMEDIATE RELEASE
OpenRoad Auto Group opens KARMA VANCOUVER - Western Canada’s first Karma Automotive dealership
January 25, 2018 (Vancouver, B.C.) – OpenRoad Auto Group is pleased to announce the launch of Western Canada’s first Karma Automotive dealership with the opening of KARMA VANCOUVER, located at 1717 West 5th Avenue on Vancouver’s prestigious west side. The Southern California-based automotive manufacturer known for its luxury electric plug-in hybrid sports cars has partnered with a select number of North American automotive retailers to represent their exclusive brand. OpenRoad Auto Group is one of 12 Karma dealerships in North America, and just one of three in all of Canada.
“Karma is designed for a discerning group of individuals who desire beautiful, clean vehicles and a memorable ownership experience.” said Joost de Vries, Karma’s VP of Sales & Service. “We believe OpenRoad is our ideal partner for Western Canada based on their long term success with luxury automotive brands, and we’re thrilled to embark on this journey with them."
Founded in 2014, the Southern Californian auto manufacturer has earned a reputation for delivering a combination of advanced technology and timeless design with the new Karma Revero, an ultra-luxury electric plug-in hybrid Grand Tourer sedan, and the first electric extended range vehicle sold in North America, and powered by the sun through its solar panel roof. Employing a series hybrid engine, the Revero’s lithium-ion battery powers its electric motors to turn the rear wheels – giving up to 80 kilometres of pure electric driving range. Each vehicle is truly unique, with individually hand-painted emblems of the company's logo on the front and rear of every vehicle. The inspiration behind the Karma logo was an eclipse, showing a spark of sun, the eternal symbol of endless renewable energy.
“It’s an honour to welcome Karma to our family,” said Christian Chia, President & CEO OpenRoad Auto Group. “We believe strongly in the company and the values they hold, and we’re thrilled to be able to bring this exclusive automotive brand to our discerning Vancouver customers.”
OpenRoad Auto Group will be hosting a KARMA VANCOUVER launch party in the spring of 2018. Select media will be invited to attend. The 2018 Karma Revero will be on display at the 2018 Vancouver International Auto Show March 28th to April 1st. Demo opportunities are available upon request at the discretion of the retailer. For more information, visit www.karmavancouver.com or contact Tanis Sullivan at email@example.com
ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,100 associates representing 18 quality automotive brands at 22 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards. www.openroadautogroup.com
Tanis Sullivan Communications
From left: Aly Jiwani, Area General Manager, OpenRoad Auto Group; Curtis MacDonald, Brand Manager, Karma Vancouver; Christian Chia, President & CEO OpenRoad Auto Group