OpenRoad Auto Group acquires Mercedes-Benz Surrey

May 30, 2018 (Surrey, B.C.) – OpenRoad Auto Group, B.C.’s largest automotive retail group, is pleased to announce the acquisition of Mercedes-Benz Surrey. This newest addition to the OpenRoad family is the company’s first Mercedes-Benz store.

Formerly owned by Silverstar MB Inc, Mercedes-Benz Surrey first opened in 1999 on Fraser Highway and later moved to its current location at 15508 104 Avenue in Surrey in 2002.

“Mercedes-Benz Canada is delighted to welcome Christian Chia from the OpenRoad Auto Group to our family of retailers," said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. "I’d like to take this opportunity to thank George Taubenfligel for the 18 years he was Dealer Principal of SilverStar MB. With the support of a strong team already in place, I am confident that Christian and Mercedes-Benz Surrey will continue to experience sustained success and growth.”

“Mercedes-Benz has always been an aspirational brand for us, so to be able to partner with Mercedes-Benz Canada to represent one of the most premium automotive companies in the world is a very exciting opportunity for us,” said Christian Chia, President and CEO of OpenRoad Auto Group.

The sales and service team from Silverstar MB will now be led by seasoned automotive professional, Jeremy Schaab as the incoming General Manager of the newly named Mercedes-Benz Surrey.

OpenRoad is excited to announce that it will provide enhanced valet service throughout Surrey and White Rock. The company will also introduce its signature Club OpenRoad loyalty plan to Mercedes-Benz Surrey, a program that offers exclusive perks and will allow customers to apply points earned through servicing towards the purchase of future new Mercedes-Benz vehicles. 

For more information about Mercedes-Benz Surrey, visit


OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

Tanis Sullivan
Tanis Sullivan Communications
(604) 230-8008